AdvisorCensus / Financial advisors / Tennessee / Johnson City / Values First Advisors, Inc.
Values First Advisors, Inc. is an SEC-registered investment advisory firm in Johnson City, TN, registered since 2009, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 23, 2026.
Quick answers
From the filingHow is Values First Advisors, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Values First Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does Values First Advisors, Inc. charge?
Its Form ADV Part 2A brochure dated July 23, 2026 states: Hourly rate: $300 an hour (Financial planning and services outside of asset allocation…); Flat fee: $2,000 (Onboarding Fee). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Values First Advisors, Inc. located?
Values First Advisors, Inc.'s principal office is in Johnson City, TN, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Values First Advisors, Inc. registered with the SEC or a state?
Values First Advisors, Inc. is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 148532.
How much does Values First Advisors, Inc. manage?
Values First Advisors, Inc. reports $215,420,365 in regulatory assets under management in its Form ADV filing dated July 23, 2026 (98% discretionary).
How have Values First Advisors, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Values First Advisors, Inc.: Regulatory assets under management: $151,818,033 in the October 2021 data and $215,420,365 in the October 2026 data, up 42%. Total employees: 9 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Values First Advisors, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (894); high net worth individuals (73).
Which custodians does Values First Advisors, Inc. use?
Values First Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Goldman Sachs Custody Solutions as a custodian holding 10% or more of its separately managed account assets.
Does Values First Advisors, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/148532
What changed in Values First Advisors, Inc.'s recent Form ADV filings?
In the August 2026 filing data: Registered or notice-filed in NH.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Hourly rate: $300 an hour (Financial planning and services outside of asset allocation…)
The brochure's wording
We assess an hourly fee of $300 for our Non-Fiduciary Participant Education Services, Investment Policy Statement Services, or other consulting services.
Flat fee: $2,000 (Onboarding Fee)
The brochure's wording
We assess a one-time onboarding fee of $2,000 upon the execution of the advisory agreement
As stated in the firm's Form ADV Part 2A brochure dated July 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$215,420,365 as of October 2026, filing dated July 23, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2009 (17 years)
- Employees
- Total: 12. Performing investment advisory functions: 9.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the August 2026 filing
- States registered or notice-filed
-
23 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $215,420,365 | 12 | July 23, 2026 |
| October 2025 | $201,956,787 | 13 | June 25, 2025 |
| October 2024 | $190,075,740 | 12 | June 26, 2024 |
| October 2023 | $174,912,901 | 11 | September 18, 2023 |
| October 2022 | $196,011,765 | 10 | July 27, 2022 |
| October 2021 | $151,818,033 | 9 | July 13, 2021 |
Regulatory assets under management: $151,818,033 in the October 2021 data and $215,420,365 in the October 2026 data, up 42%.
Total employees: 9 in October 2021 and 12 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- August 2026
- Registered or notice-filed in NH.
- April 2026
- Employees performing advisory functions went from 8 to 9.
- December 2025
- Registered or notice-filed in NM, SC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Values First Advisors, Inc. (CRD 148532): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/values-first-advisors-inc-johnson-city-tn-148532