Truenorth Wealth

• A percentage of assets under your management
• Hourly charges
• Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

See the firm's brochure (dated August 22, 2026) for its fees and any account minimum, on the SEC's IAPD site.

$1,265,596,116 as of October 2026, filing dated August 22, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Portfolio management for individuals and/or small businesses
• Portfolio management for businesses (other than small businesses) or institutional clients
• Pension consulting services
• Publication of periodicals or newsletters
• Educational seminars/workshops

Legal name

Association Financial Services Inc.

Also doing business as

ASSOCIATION FINANCIAL SERVICES, IDAHO MEDICAL ASSOCIATION FINANCIAL SERVICES, TRUENORTH RETIREMENT SERVICES, TRUENORTH WEALTH

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2007 (18 years)

Employees

Total: 19. Performing investment advisory functions: 10.

Wrap fee program participation

Yes.

Custodians (Schedule D, Section 5.K(3))

SEI Investments Distribution Co.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

3 other offices, as of the September 2026 filing

Boise, IDSalt Lake City, UTSt. George, UT

States registered or notice-filed

10 states or jurisdictions

AZCACOCTIDNEORTXUTWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $493,363,966 in the October 2021 data and $1,265,596,116 in the October 2026 data, up 157%.

Total employees: 13 in October 2021 and 19 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. April 2026
   • Employees performing advisory functions went from 7 to 10.
   • Regulatory assets under management went from $1,074,482,158 to $1,265,596,116 (+18%).
   • Added an office in Salt Lake City, UT.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.