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Townsend Financial Planning

Mt. Sterling, KYSEC-registered investment adviserCRD 141571

Filed as TOWNSEND FINANCIAL PLANNING · Legal name Townsend Financial Planning, LLC

Townsend Financial Planning is an SEC-registered investment advisory firm in Mt. Sterling, KY, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 12, 2026.

2 years
registered since 2024
$148,313,084
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Townsend Financial Planning compensated?

On its Form ADV (Item 5.E, October 2026), Townsend Financial Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

How much does Townsend Financial Planning charge?

Its Form ADV Part 2A brochure dated May 12, 2026 states: Flat fee: $3,725 (Retirement Roadmap); Flat fee: $795 (Financial Check Up); Hourly rate: $75 to $300 an hour (Customized Engagements); Flat fee: $795 to $3,725 (Project planning work). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Townsend Financial Planning located?

Townsend Financial Planning's principal office is in Mt. Sterling, KY, according to its Form ADV; the June 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Townsend Financial Planning registered with the SEC or a state?

Townsend Financial Planning is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 141571.

How much does Townsend Financial Planning manage?

Townsend Financial Planning reports $148,313,084 in regulatory assets under management in its Form ADV filing dated May 12, 2026 (100% discretionary).

How have Townsend Financial Planning's assets and staff changed since 2024?

In the Form ADV data for Townsend Financial Planning: Regulatory assets under management: $115,967,684 in the October 2024 data and $148,313,084 in the October 2026 data, up 28%. Total employees: 5 in October 2024 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Townsend Financial Planning serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (122); high net worth individuals (38).

Which custodians does Townsend Financial Planning use?

Townsend Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage SERVICES/ National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does Townsend Financial Planning report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/141571

What changed in Townsend Financial Planning's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $130,490,911 to $148,313,084 (+14%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Flat fee: $3,725 (Retirement Roadmap)

The brochure's wording
The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff.

Flat fee: $795 (Financial Check Up)

The brochure's wording
The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff.

Hourly rate: $75 to $300 an hour (Customized Engagements)

The brochure's wording
Customized Engagements - $75-$300 per hour, depending on Advisor/Administrative Staff

Flat fee: $795 to $3,725 (Project planning work)

The brochure's wording
The fee generally ranges from $795 to $3,725. The fee is quoted as either a flat fee or is based upon our estimate of the actual time that will be spent on the project using our hourly rate of $75- $300 per hour depending on Advisor/Administrative Staff.

As stated in the firm's Form ADV Part 2A brochure dated May 12, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$148,313,084

$148,313,084 as of October 2026, filing dated May 12, 2026.

Discretionary: $148,313,084.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 122 Assets $46,761,880 (32%)
High net worth individuals
Clients 38 Assets $101,497,629 (68%)
Charitable organizations
Clients Fewer than 5 Assets $53,575 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Townsend Financial Planning, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2024 (2 years)
Employees
Total: 6. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the June 2026 filing
Lexington, KYLouisville, KY
States registered or notice-filed
2 states or jurisdictions
FLKY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$116M 2024 $130M 2025 $148M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$148,313,0846May 12, 2026
October 2025$130,490,9115February 20, 2025
October 2024$115,967,6845August 21, 2024

Regulatory assets under management: $115,967,684 in the October 2024 data and $148,313,084 in the October 2026 data, up 28%.

Total employees: 5 in October 2024 and 6 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $130,490,911 to $148,313,084 (+14%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
townsendfinancialplanning.comtownsendplanning.comwealthtender.com/financial-advisors/melody-townsend-cfp

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Townsend Financial Planning (CRD 141571): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/townsend-financial-planning-mt-sterling-ky-141571