AdvisorCensus / Financial advisors / New York / New York / Thinking Big Financial
Thinking Big Financial
Filed as THINKING BIG FINANCIAL · Legal name Thinking Big Financial Inc.
Thinking Big Financial is an SEC-registered investment advisory firm in Brooklyn, NY, registered since 2022, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated February 16, 2026.
Quick answers
From the filingHow is Thinking Big Financial compensated?
On its Form ADV (Item 5.E, October 2026), Thinking Big Financial reports these compensation arrangements: fixed fees (other than subscription fees); other.
Where is Thinking Big Financial located?
Thinking Big Financial's principal office is in Brooklyn, NY, according to its Form ADV.
Is Thinking Big Financial registered with the SEC or a state?
Thinking Big Financial is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 287476.
How much does Thinking Big Financial manage?
Thinking Big Financial reports $93,028,025 in regulatory assets under management in its Form ADV filing dated February 16, 2026 (100% discretionary).
How have Thinking Big Financial's assets and staff changed since 2022?
In the Form ADV data for Thinking Big Financial: Regulatory assets under management: $37,853,428 in the October 2022 data and $93,028,025 in the October 2026 data, up 146%. Total employees: 3 in October 2022 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Thinking Big Financial serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (60); high net worth individuals (33).
Which custodians does Thinking Big Financial use?
Thinking Big Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC as a custodian holding 10% or more of its separately managed account assets.
Does Thinking Big Financial report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/287476
Does Thinking Big Financial state an account minimum?
Its Form ADV Part 2A brochure dated February 16, 2026 says: "We do not have a minimum account size requirement."
What changed in Thinking Big Financial's recent Form ADV filings?
In the March 2026 filing data: Regulatory assets under management went from $74,535,371 to $93,028,025 (+25%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- Fixed fees (other than subscription fees)
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None
The brochure's wording
We do not have a minimum account size requirement.
As stated in the firm's Form ADV Part 2A brochure dated February 16, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$93,028,025 as of October 2026, filing dated February 16, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Thinking Big Financial Inc.
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2022 (4 years)
- Employees
- Total: 2. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
4 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $93,028,025 | 2 | February 16, 2026 |
| October 2025 | $74,535,371 | 2 | June 25, 2025 |
| October 2024 | $60,096,221 | 2 | May 16, 2024 |
| October 2023 | $50,166,901 | 2 | August 22, 2023 |
| October 2022 | $37,853,428 | 3 | August 10, 2022 |
Regulatory assets under management: $37,853,428 in the October 2022 data and $93,028,025 in the October 2026 data, up 146%.
Total employees: 3 in October 2022 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Regulatory assets under management went from $74,535,371 to $93,028,025 (+25%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Thinking Big Financial (CRD 287476): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/thinking-big-financial-brooklyn-ny-287476