The Strategic Financial Alliance

• A percentage of assets under your management
• Hourly charges
• Fixed fees (other than subscription fees)
• Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

$382,034,020 as of October 2026, filing dated March 31, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Portfolio management for individuals and/or small businesses
• Portfolio management for businesses (other than small businesses) or institutional clients
• Selection of other advisers (including private fund managers)
• Educational seminars/workshops

Legal name

The Strategic Financial Alliance, Inc.

Also doing business as

BENNCO ADVISORS, BOWERS PRIVATE WEALTH MANAGEMENT, CAPITAL INSIGHT GROUP, CARLYLE WEALTH MANAGEMENT, CAROLINA WEALTH ADVISORS, CORNERSTONE WEALTH SERVICES, CORRIGAN FINANCIAL, DUNN FINANCIAL SERVICES, FRANK REYNOLDS AND COMPANY, GENCREST CAPITAL PARTNERS, GOLDEN SWORD ALLIANCE, GROWTHPOINT ADVISORS, LLC, KAP FINANCIAL SOLUTIONS, KEEN & POCOCK, KEIHATSU WEALTH MANAGEMENT, KNIGHT ASSET MANAGEMENT, LFA PRIVATE WEALTH MANAGEMENT, MONEY CONCEPTS, INC., NAKAMURA STRATEGIC FINANCIAL PLANNING, NORTH GEORGIA WEALTH ADVISORS, OAK WEALTH MANAGEMENT, SHERPA FINANCIAL ADVISORS

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2003 (23 years)

Employees

Total: 56. Performing investment advisory functions: 41.

Wrap fee program participation

Yes.

Custodians (Schedule D, Section 5.K(3))

Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

15 other offices, as of the April 2026 filing

Alpharetta, GAColorado Springs, CODaytona Beach, FLFairfax, VAFoothill Ranch, CAGreensboro, NCHonolulu, HIIrvine, CALake Mary, FLMt. Pleasant, MIMyrtle Beach, SCPeachtree Corners, GASan Francisco, CATemple, TXWoodstock, GA

States registered or notice-filed

51 states or jurisdictions

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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

• 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
• 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $690,390,993 in the October 2021 data and $382,034,020 in the October 2026 data, down 45%.

Total employees: 95 in October 2021 and 56 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. April 2026
   • Regulatory assets under management went from $470,940,835 to $382,034,020 (-19%).
   • Employees performing advisory functions went from 46 to 41.
   • No longer lists the business name Prehmus Financial Partners.
   • No longer lists the business name Keowee Financial Group, Inc..
   • Changed its office addresses in Alpharetta, GA.
   • Changed its office addresses in Honolulu, HI.
   • Changed its office addresses in Temple, TX.
   • No longer lists an office in Clemson, SC.
   • No longer lists an office in Peachtree Corners, GA.
   • Registered or notice-filed in WY.
   • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.