AdvisorCensus / Financial advisors / Alabama / Birmingham / The McGriff Alliance
The McGriff Alliance
Filed as THE MCGRIFF ALLIANCE · Legal name The McGriff Alliance, Inc.
The McGriff Alliance is a state-registered investment advisory firm in Birmingham, AL, registered since 1995, reporting under $25 million in regulatory assets under management in its Form ADV filing dated September 29, 2026.
Quick answers
From the filingHow is The McGriff Alliance compensated?
On its Form ADV (Item 5.E, October 2026), The McGriff Alliance reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions; other.
Where is The McGriff Alliance located?
The McGriff Alliance's principal office is in Birmingham, AL, according to its Form ADV.
Is The McGriff Alliance registered with the SEC or a state?
The McGriff Alliance is a state-registered investment advisory firm, registered since 1995. Status as filed: APPROVED. CRD 131477.
How much does The McGriff Alliance manage?
The McGriff Alliance reports $14,212,279 in regulatory assets under management in its Form ADV filing dated September 29, 2026 (100% discretionary).
What types of clients does The McGriff Alliance serve?
By number of clients on Form ADV Item 5.D: investment companies (17); pooled investment vehicles (other than investment companies and business development companies) (13); individuals (other than high net worth individuals) (8).
Does The McGriff Alliance report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/131477
What changed in The McGriff Alliance's recent Form ADV filings?
In the October 2026 filing data: Regulatory assets under management went from $21,244,084 to $14,212,279 (-33%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Commissions
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Regulatory assets under management
Item 5.F$14,212,279 as of October 2026, filing dated September 29, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Selection of other advisers (including private fund managers)
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- The McGriff Alliance, Inc.
- Registration
- State-registered investment adviser. Status as filed: APPROVED.
- Registered since
- 1995 (31 years)
- Employees
- Total: 42,888,630. Performing investment advisory functions: 0.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
2 states or jurisdictions
State-registered investment advisers are examined by their state securities regulator. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Changes in the filing
Last 12 months- October 2026
- Regulatory assets under management went from $21,244,084 to $14,212,279 (-33%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. The McGriff Alliance (CRD 131477): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/the-mcgriff-alliance-birmingham-al-131477