AdvisorCensus / Financial advisors / California / San Diego / The Informed Momentum Company LLC
The Informed Momentum Company LLC is an SEC-registered investment advisory firm in Solana Beach, CA, registered since 2009, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 1, 2026.
Quick answers
From the filingHow is The Informed Momentum Company LLC compensated?
On its Form ADV (Item 5.E, October 2026), The Informed Momentum Company LLC reports these compensation arrangements: a percentage of assets under its management.
Where is The Informed Momentum Company LLC located?
The Informed Momentum Company LLC's principal office is in Solana Beach, CA, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is The Informed Momentum Company LLC registered with the SEC or a state?
The Informed Momentum Company LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 144908.
How much does The Informed Momentum Company LLC manage?
The Informed Momentum Company LLC reports $1,493,859,551 in regulatory assets under management in its Form ADV filing dated September 1, 2026 (100% discretionary).
How have The Informed Momentum Company LLC's assets and staff changed since 2021?
In the Form ADV data for The Informed Momentum Company LLC: Regulatory assets under management: $1,136,062,782 in the October 2021 data and $1,493,859,551 in the October 2026 data, up 31%. Total employees: 19 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does The Informed Momentum Company LLC serve?
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (4); investment companies (3).
Which custodians does The Informed Momentum Company LLC use?
The Informed Momentum Company LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists JP Morgan, State Street Bank and Trust Company and The Northern Trust Company as custodians holding 10% or more of its separately managed account assets.
Does The Informed Momentum Company LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/144908
Does The Informed Momentum Company LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 27, 2026 says: "Generally, IMC requires a minimum account size of $5,000,000 to open an account. IMC may reduce or waive the account minimum requirements at our discretion."
What changed in The Informed Momentum Company LLC's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $1,097,690,418 to $1,493,859,551 (+36%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $5,000,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Generally, IMC requires a minimum account size of $5,000,000 to open an account. IMC may reduce or waive the account minimum requirements at our discretion.
As stated in the firm's Form ADV Part 2A brochure dated March 27, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,493,859,551 as of October 2026, filing dated September 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for investment companies (and business development companies)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2009 (17 years)
- Employees
- Total: 22. Performing investment advisory functions: 13.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the October 2026 filing
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,493,859,551 | 22 | September 1, 2026 |
| October 2025 | $1,097,690,418 | 20 | March 28, 2025 |
| October 2024 | $932,639,270 | 22 | March 28, 2024 |
| October 2023 | $869,543,034 | 23 | March 30, 2023 |
| October 2022 | $1,146,051,027 | 23 | March 25, 2022 |
| October 2021 | $1,136,062,782 | 19 | March 26, 2021 |
Regulatory assets under management: $1,136,062,782 in the October 2021 data and $1,493,859,551 in the October 2026 data, up 31%.
Total employees: 19 in October 2021 and 22 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $1,097,690,418 to $1,493,859,551 (+36%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. The Informed Momentum Company LLC (CRD 144908): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/the-informed-momentum-company-llc-solana-beach-ca-144908