AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Utah / Salt Lake City / Sundance Bay

Sundance Bay

Salt Lake City, UTSEC-registered investment adviserCRD 301868

Filed as SUNDANCE BAY · Legal name Sundance Bay Investment Manager, LLC

Sundance Bay is an SEC-registered investment advisory firm in Salt Lake City, UT, registered since 2020, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

6 years
registered since 2020
$2,090,635,751
assets under management
2 arrangements
Percentage of assets, Performance-based
None
disclosure items (Item 11)

Quick answers

From the filing

How is Sundance Bay compensated?

On its Form ADV (Item 5.E, October 2026), Sundance Bay reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

Where is Sundance Bay located?

Sundance Bay's principal office is in Salt Lake City, UT, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Sundance Bay registered with the SEC or a state?

Sundance Bay is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 301868.

How much does Sundance Bay manage?

Sundance Bay reports $2,090,635,751 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (95% discretionary).

How have Sundance Bay's assets and staff changed since 2021?

In the Form ADV data for Sundance Bay: Regulatory assets under management: $461,304,087 in the October 2021 data and $2,090,635,751 in the October 2026 data, up 353%. Total employees: 47 in October 2021 and 69 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Sundance Bay serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (7); state or municipal government entities (including government pension plans) (1).

Does Sundance Bay report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/301868

What changed in Sundance Bay's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 42 to 43.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$2,090,635,751

$2,090,635,751 as of October 2026, filing dated March 31, 2026.

Discretionary: $1,993,931,489.Non-discretionary: $96,704,262.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Pooled investment vehicles (other than investment companies and business development companies)
Clients 7 Assets $2,085,636,125 (100%)
State or municipal government entities (including government pension plans)
Clients 1 Assets $4,999,626 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Legal name
Sundance Bay Investment Manager, LLC
Also doing business as
SUNDANCE BAY
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 69. Performing investment advisory functions: 43.
Wrap fee program participation
No.
Other offices (Schedule D, Section 1.F)
2 other offices, as of the April 2026 filing
Carlsbad, CASan Diego, CA
States registered or notice-filed
1 state or jurisdiction
UT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$461M 2021 $718M 2022 $988M 2023 $2.02B 2024 $2.12B 2025 $2.09B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$2,090,635,75169March 31, 2026
October 2025$2,115,951,03870March 31, 2025
October 2024$2,021,527,72472March 29, 2024
October 2023$987,801,45278March 31, 2023
October 2022$718,024,83561March 31, 2022
October 2021$461,304,08747July 30, 2021

Regulatory assets under management: $461,304,087 in the October 2021 data and $2,090,635,751 in the October 2026 data, up 353%.

Total employees: 47 in October 2021 and 69 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 42 to 43.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
sundancebay.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Sundance Bay (CRD 301868): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/sundance-bay-salt-lake-city-ut-301868