AdvisorCensus / Financial advisors / Wisconsin / Sugar Maple Asset Management, LLC
Sugar Maple Asset Management, LLC is an SEC-registered investment advisory firm in Sister Bay, WI, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 11, 2026.
Quick answers
From the filingHow is Sugar Maple Asset Management, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Sugar Maple Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.
Where is Sugar Maple Asset Management, LLC located?
Sugar Maple Asset Management, LLC's principal office is in Sister Bay, WI, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Sugar Maple Asset Management, LLC registered with the SEC or a state?
Sugar Maple Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 282632.
How much does Sugar Maple Asset Management, LLC manage?
Sugar Maple Asset Management, LLC reports $291,512,235 in regulatory assets under management in its Form ADV filing dated March 11, 2026 (100% discretionary).
How have Sugar Maple Asset Management, LLC's assets and staff changed since 2022?
In the Form ADV data for Sugar Maple Asset Management, LLC: Regulatory assets under management: $193,500,000 in the October 2022 data and $291,512,235 in the October 2026 data, up 51%. Total employees: 3 in October 2022 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Sugar Maple Asset Management, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (160); high net worth individuals (42); charitable organizations (3).
Which custodians does Sugar Maple Asset Management, LLC use?
Sugar Maple Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.
Does Sugar Maple Asset Management, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/282632
Does Sugar Maple Asset Management, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 11, 2026 says: "Although the Adviser does not generally impose a minimum relationship size for providing its services, the Adviser’s Investment Managers may negotiate a minimum fee for all services, as described in Item 5."
What changed in Sugar Maple Asset Management, LLC's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $259,047,603 to $291,512,235 (+13%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None (the brochure says it may be waived or negotiated)
The brochure's wording
Although the Adviser does not generally impose a minimum relationship size for providing its services, the Adviser’s Investment Managers may negotiate a minimum fee for all services, as described in Item 5.
As stated in the firm's Form ADV Part 2A brochure dated March 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$291,512,235 as of October 2026, filing dated March 11, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2022 (4 years)
- Employees
- Total: 3. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the April 2026 filing
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $291,512,235 | 3 | March 11, 2026 |
| October 2025 | $259,047,603 | 3 | March 7, 2025 |
| October 2024 | $215,213,262 | 3 | August 13, 2024 |
| October 2023 | $198,800,000 | 3 | May 1, 2023 |
| October 2022 | $193,500,000 | 3 | July 28, 2022 |
Regulatory assets under management: $193,500,000 in the October 2022 data and $291,512,235 in the October 2026 data, up 51%.
Total employees: 3 in October 2022 and 3 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $259,047,603 to $291,512,235 (+13%).
- November 2025
- Changed its office addresses in Neenah, WI.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Sugar Maple Asset Management, LLC (CRD 282632): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/sugar-maple-asset-management-llc-sister-bay-wi-282632