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AdvisorCensus / Financial advisors / Wisconsin / Milwaukee / Sterling Capital Management Inc

Sterling Capital Management Inc

Brookfield, WISEC-registered investment adviserCRD 106822

Filed as STERLING CAPITAL MANAGEMENT INC

Sterling Capital Management Inc is an SEC-registered investment advisory firm in Brookfield, WI, registered since 1997, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.

29 years
registered since 1997
$296,946,819
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Sterling Capital Management Inc compensated?

On its Form ADV (Item 5.E, October 2026), Sterling Capital Management Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

How much does Sterling Capital Management Inc charge?

Its Form ADV Part 2A brochure dated March 24, 2026 states: Asset-based fee: 2% of assets a year; Hourly rate: $350 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Sterling Capital Management Inc located?

Sterling Capital Management Inc's principal office is in Brookfield, WI, according to its Form ADV.

Is Sterling Capital Management Inc registered with the SEC or a state?

Sterling Capital Management Inc is an SEC-registered investment advisory firm, registered since 1997. Status as filed: Approved. CRD 106822.

How much does Sterling Capital Management Inc manage?

Sterling Capital Management Inc reports $296,946,819 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (77% discretionary).

How have Sterling Capital Management Inc's assets and staff changed since 2021?

In the Form ADV data for Sterling Capital Management Inc: Regulatory assets under management: $260,991,548 in the October 2021 data and $296,946,819 in the October 2026 data, up 14%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Sterling Capital Management Inc serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (210); high net worth individuals (123); other (41).

Which custodians does Sterling Capital Management Inc use?

Sterling Capital Management Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists RBC Capital Markets, LLC as a custodian holding 10% or more of its separately managed account assets.

Does Sterling Capital Management Inc report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106822

Does Sterling Capital Management Inc state an account minimum?

Its Form ADV Part 2A brochure dated March 24, 2026 says: "The Firm generally requires a minimum account size of $1,000,000. The minimum account requirement may be waived at the Firm’s sole discretion."

What changed in Sterling Capital Management Inc's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $255,218,348 to $296,946,819 (+16%). Registered or notice-filed in CA, NH.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 2% of assets a year

The brochure's wording
For separately managed accounts the adviser’s fee is based on the clients as it’s under management typically 2% per year. These are negotiable.

Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

The brochure's wording
The Firm generally requires a minimum account size of $1,000,000. The minimum account requirement may be waived at the Firm’s sole discretion.

Hourly rate: $350 an hour (financial planning services)

The brochure's wording
The firm charges a fixed fee for financial planning services typically $350 an hour.

As stated in the firm's Form ADV Part 2A brochure dated March 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$296,946,819

$296,946,819 as of October 2026, filing dated March 24, 2026.

Discretionary: $227,360,071.Non-discretionary: $69,586,748.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 210 Assets $45,556,871 (15%)
High net worth individuals
Clients 123 Assets $181,703,200 (61%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $2,091,817 (1%)
Charitable organizations
Clients 5 Assets $60,087,714 (20%)
Corporations or other businesses not listed above
Clients 7 Assets $3,626,615 (1%)
Other
Clients 41 Assets $3,880,602 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
STERLING CAPITAL MANAGEMENT INC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1997 (29 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
6 states or jurisdictions
CACOFLNHTXWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$261M 2021 $270M 2022 $176M 2023 $214M 2024 $255M 2025 $297M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$296,946,8193March 24, 2026
October 2025$255,218,3483March 31, 2025
October 2024$213,911,8163March 29, 2024
October 2023$175,663,8093March 30, 2023
October 2022$270,252,9133June 9, 2022
October 2021$260,991,5483March 30, 2021

Regulatory assets under management: $260,991,548 in the October 2021 data and $296,946,819 in the October 2026 data, up 14%.

Total employees: 3 in October 2021 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 2 to 3.
    • Regulatory assets under management went from $255,218,348 to $296,946,819 (+16%).
    • Registered or notice-filed in CA, NH.
  2. January 2026
    • No longer registered or notice-filed in CA, IA, IL, MN, NM, NY.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Sterling Capital Management Inc (CRD 106822): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/sterling-capital-management-inc-brookfield-wi-106822