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AdvisorCensus / Financial advisors / Illinois / Chicago / Sterling Bay Capital Advisers, LLC

Sterling Bay Capital Advisers, LLC

Chicago, ILSEC-registered investment adviserCRD 172242

Filed as STERLING BAY CAPITAL ADVISERS, LLC

Sterling Bay Capital Advisers, LLC is an SEC-registered investment advisory firm in Chicago, IL, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 31, 2026.

10 years
registered since 2016
$297,640,745
assets under management
3 arrangements
Percentage of assets, Performance-based and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Sterling Bay Capital Advisers, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Sterling Bay Capital Advisers, LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees; other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is Sterling Bay Capital Advisers, LLC located?

Sterling Bay Capital Advisers, LLC's principal office is in Chicago, IL, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Sterling Bay Capital Advisers, LLC registered with the SEC or a state?

Sterling Bay Capital Advisers, LLC is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 172242.

How much does Sterling Bay Capital Advisers, LLC manage?

Sterling Bay Capital Advisers, LLC reports $297,640,745 in regulatory assets under management in its Form ADV filing dated July 31, 2026 (100% discretionary).

How have Sterling Bay Capital Advisers, LLC's assets and staff changed since 2021?

In the Form ADV data for Sterling Bay Capital Advisers, LLC: Regulatory assets under management: $495,698,184 in the October 2021 data and $297,640,745 in the October 2026 data, down 40%. Total employees: 27 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Sterling Bay Capital Advisers, LLC serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (12).

Does Sterling Bay Capital Advisers, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/172242

What changed in Sterling Bay Capital Advisers, LLC's recent Form ADV filings?

In the August 2026 filing data: Employees performing advisory functions went from 22 to 18. No longer lists an office in Newport Beach, CA. No longer lists an office in San Diego, CA. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated July 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$297,640,745

$297,640,745 as of October 2026, filing dated July 31, 2026.

Discretionary: $297,640,745.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Pooled investment vehicles (other than investment companies and business development companies)
Clients 12 Assets $297,640,745 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for pooled investment vehicles (other than investment companies)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2016 (10 years)
Employees
Total: 18. Performing investment advisory functions: 18.
Wrap fee program participation
No.
Other offices (Schedule D, Section 1.F)
2 other offices, as of the April 2026 filing
Newport Beach, CASan Diego, CA
States registered or notice-filed
2 states or jurisdictions
CAIL

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$496M 2021 $602M 2022 $678M 2023 $586M 2024 $383M 2025 $298M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$297,640,74518July 31, 2026
October 2025$382,885,59933March 28, 2025
October 2024$586,320,81638March 28, 2024
October 2023$677,723,38439July 2, 2023
October 2022$601,650,40334August 12, 2022
October 2021$495,698,18427April 25, 2021

Regulatory assets under management: $495,698,184 in the October 2021 data and $297,640,745 in the October 2026 data, down 40%.

Total employees: 27 in October 2021 and 18 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. August 2026
    • Employees performing advisory functions went from 22 to 18.
    • No longer lists an office in Newport Beach, CA.
    • No longer lists an office in San Diego, CA.
    • Updated its list of owners and control persons (Schedule A).
  2. April 2026
    • Employees performing advisory functions went from 33 to 22.
    • Regulatory assets under management went from $382,885,599 to $297,640,745 (-22%).
    • Changed its office addresses in Newport Beach, CA.
  3. January 2026
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
linkin.bio/sterlingbaysterlingbay.comvimeo.com/sterlingbay

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Sterling Bay Capital Advisers, LLC (CRD 172242): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/sterling-bay-capital-advisers-llc-chicago-il-172242