AdvisorCensus / Financial advisors / Sterling Asset Management Co Inc
Sterling Asset Management Co Inc
Filed as STERLING ASSET MANAGEMENT CO INC
Sterling Asset Management Co Inc is an SEC-registered investment advisory firm, registered since 1991, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated February 24, 2026.
Quick answers
From the filingHow is Sterling Asset Management Co Inc compensated?
On its Form ADV (Item 5.E, October 2026), Sterling Asset Management Co Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
Is Sterling Asset Management Co Inc registered with the SEC or a state?
Sterling Asset Management Co Inc is an SEC-registered investment advisory firm, registered since 1991. Status as filed: Approved. CRD 112825.
How much does Sterling Asset Management Co Inc manage?
Sterling Asset Management Co Inc reports $86,984,404 in regulatory assets under management in its Form ADV filing dated February 24, 2026 (100% discretionary).
How have Sterling Asset Management Co Inc's assets and staff changed since 2021?
In the Form ADV data for Sterling Asset Management Co Inc: Regulatory assets under management: $289,707,687 in the October 2021 data and $86,984,404 in the October 2026 data, down 70%. Total employees: 1 in October 2021 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Sterling Asset Management Co Inc serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (30); individuals (other than high net worth individuals) (13).
Does Sterling Asset Management Co Inc report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112825
Does Sterling Asset Management Co Inc state an account minimum?
Its Form ADV Part 2A brochure dated February 24, 2026 says: "A minimum initial investment of $250,000 is generally required to establish an investment account with Sterling. Sterling may waive this minimum investment amount in its discretion."
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
A minimum initial investment of $250,000 is generally required to establish an investment account with Sterling. Sterling may waive this minimum investment amount in its discretion.
As stated in the firm's Form ADV Part 2A brochure dated February 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$86,984,404 as of October 2026, filing dated February 24, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1991 (35 years)
- Employees
- Total: 1. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $86,984,404 | 1 | February 24, 2026 |
| October 2025 | $86,849,782 | 1 | February 5, 2025 |
| October 2024 | $65,383,536 | 1 | March 21, 2024 |
| October 2023 | $58,668,612 | 1 | February 21, 2023 |
| October 2022 | $64,124,006 | 1 | March 22, 2022 |
| October 2021 | $289,707,687 | 1 | March 29, 2021 |
Regulatory assets under management: $289,707,687 in the October 2021 data and $86,984,404 in the October 2026 data, down 70%.
Total employees: 1 in October 2021 and 1 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 monthsNo changes to these filed facts in the last 12 months of filing data.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Sterling Asset Management Co Inc (CRD 112825): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/sterling-asset-management-co-inc-112825