AdvisorCensus / Financial advisors / Wisconsin / Sentry Investment Management, L.L.C.
Sentry Investment Management, L.L.C.
Filed as SENTRY INVESTMENT MANAGEMENT, L.L.C.
Sentry Investment Management, L.L.C. is an SEC-registered investment advisory firm in Stevens Point, WI, registered since 1971, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 26, 2026.
Quick answers
From the filingHow is Sentry Investment Management, L.L.C. compensated?
On its Form ADV (Item 5.E, October 2026), Sentry Investment Management, L.L.C. reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.
Where is Sentry Investment Management, L.L.C. located?
Sentry Investment Management, L.L.C.'s principal office is in Stevens Point, WI, according to its Form ADV.
Is Sentry Investment Management, L.L.C. registered with the SEC or a state?
Sentry Investment Management, L.L.C. is an SEC-registered investment advisory firm, registered since 1971. Status as filed: Approved. CRD 105176.
How much does Sentry Investment Management, L.L.C. manage?
Sentry Investment Management, L.L.C. reports $1,434,035,455 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (100% discretionary).
How have Sentry Investment Management, L.L.C.'s assets and staff changed since 2021?
In the Form ADV data for Sentry Investment Management, L.L.C.: Regulatory assets under management: $15,240,609,833 in the October 2021 data and $1,434,035,455 in the October 2026 data, down 91%. Total employees: 14 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Sentry Investment Management, L.L.C. serve?
By number of clients on Form ADV Item 5.D: other (2).
Which custodians does Sentry Investment Management, L.L.C. use?
Sentry Investment Management, L.L.C.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists North Trust Corporation as a custodian holding 10% or more of its separately managed account assets.
Does Sentry Investment Management, L.L.C. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105176
What changed in Sentry Investment Management, L.L.C.'s recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 7 to 8. Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated March 26, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$1,434,035,455 as of October 2026, filing dated March 26, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1971 (54 years)
- Employees
- Total: 10. Performing investment advisory functions: 8.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
- Not reported.
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,434,035,455 | 10 | March 26, 2026 |
| October 2025 | $1,402,994,655 | 11 | March 28, 2025 |
| October 2024 | $1,434,958,578 | 11 | March 26, 2024 |
| October 2023 | $1,325,529,165 | 10 | July 10, 2023 |
| October 2022 | $1,727,054,855 | 10 | August 25, 2022 |
| October 2021 | $15,240,609,833 | 14 | March 19, 2021 |
Regulatory assets under management: $15,240,609,833 in the October 2021 data and $1,434,035,455 in the October 2026 data, down 91%.
Total employees: 14 in October 2021 and 10 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 7 to 8.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Sentry Investment Management, L.L.C. (CRD 105176): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/sentry-investment-management-l-l-c-stevens-point-wi-105176