AdvisorCensus / Financial advisors / Sarona Asset Management Inc.
Sarona Asset Management Inc. is an SEC-registered investment advisory firm in Kitchener, Canada, registered since 2012, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 30, 2026.
Quick answers
From the filingHow is Sarona Asset Management Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Sarona Asset Management Inc. reports these compensation arrangements: a percentage of assets under its management; performance-based fees.
How much does Sarona Asset Management Inc. charge?
Its Form ADV Part 2A brochure dated August 5, 2025 states: Asset-based fee: 0.8% to 1.1% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Sarona Asset Management Inc. located?
Sarona Asset Management Inc.'s principal office is in Kitchener, Canada, according to its Form ADV; the October 2026 filing also lists 3 other offices (Schedule D, Section 1.F).
Is Sarona Asset Management Inc. registered with the SEC or a state?
Sarona Asset Management Inc. is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 160963.
How much does Sarona Asset Management Inc. manage?
Sarona Asset Management Inc. reports $339,154,831 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (49% discretionary).
How have Sarona Asset Management Inc.'s assets and staff changed since 2021?
In the Form ADV data for Sarona Asset Management Inc.: Regulatory assets under management: $329,620,710 in the October 2021 data and $339,154,831 in the October 2026 data, up 3%. Total employees: 16 in October 2021 and 29 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Sarona Asset Management Inc. serve?
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (3); sovereign wealth funds and foreign official institutions (1).
Does Sarona Asset Management Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/160963
What changed in Sarona Asset Management Inc.'s recent Form ADV filings?
In the October 2026 filing data: Employees performing advisory functions went from 13 to 10. Added an office in Amsterdam.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.8% to 1.1% a year (a range, as the brochure states it)
The brochure's wording
Sarona is generally paid a management fee in a range from 0.8% to 1.1% for the Funds under management based on a percentage of total assets or a percentage of committed capital pursuant to the relevant to the terms of the Fund’s Offering Documents.
As stated in the firm's Form ADV Part 2A brochure dated August 5, 2025. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$339,154,831 as of October 2026, filing dated September 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Also doing business as
- SARONA CAPITAL-INVESTISSEMENTS
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2012 (14 years)
- Employees
- Total: 29. Performing investment advisory functions: 10.
- Wrap fee program participation
- No.
- Other offices (Schedule D, Section 1.F)
-
3 other offices, as of the October 2026 filing
- States registered or notice-filed
- Not reported.
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $339,154,831 | 29 | September 30, 2026 |
| October 2025 | $378,992,833 | 21 | September 19, 2024 |
| October 2024 | $378,992,833 | 21 | September 19, 2024 |
| October 2023 | $283,612,803 | 14 | September 15, 2023 |
| October 2022 | $340,779,981 | 15 | June 28, 2022 |
| October 2021 | $329,620,710 | 16 | September 1, 2021 |
Regulatory assets under management: $329,620,710 in the October 2021 data and $339,154,831 in the October 2026 data, up 3%.
Total employees: 16 in October 2021 and 29 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Employees performing advisory functions went from 13 to 10.
- Added an office in Amsterdam.
- February 2026
- Employees performing advisory functions went from 10 to 13.
- December 2025
- Employees performing advisory functions went from 9 to 10.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Sarona Asset Management Inc. (CRD 160963): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/sarona-asset-management-inc-kitchener-160963