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Saling Wealth Advisors

Louisville, KYSEC-registered investment adviserCRD 283226

Filed as SALING WEALTH ADVISORS · Legal name Cardinal Strategic Wealth Guidance, LLC

Saling Wealth Advisors is an SEC-registered investment advisory firm in Louisville, KY, registered since 2016, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 10, 2026.

10 years
registered since 2016
$617,652,976
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Saling Wealth Advisors compensated?

On its Form ADV (Item 5.E, October 2026), Saling Wealth Advisors reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Saling Wealth Advisors located?

Saling Wealth Advisors' principal office is in Louisville, KY, according to its Form ADV.

Is Saling Wealth Advisors registered with the SEC or a state?

Saling Wealth Advisors is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 283226.

How much does Saling Wealth Advisors manage?

Saling Wealth Advisors reports $617,652,976 in regulatory assets under management in its Form ADV filing dated March 10, 2026 (94% discretionary).

How have Saling Wealth Advisors' assets and staff changed since 2021?

In the Form ADV data for Saling Wealth Advisors: Regulatory assets under management: $321,811,058 in the October 2021 data and $617,652,976 in the October 2026 data, up 92%. Total employees: 9 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Saling Wealth Advisors serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (119); individuals (other than high net worth individuals) (108); corporations or other businesses not listed above (2).

Which custodians does Saling Wealth Advisors use?

Saling Wealth Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Raymond James & Associates, Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Saling Wealth Advisors report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/283226

What changed in Saling Wealth Advisors' recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $517,571,656 to $617,652,976 (+19%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 10, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$617,652,976

$617,652,976 as of October 2026, filing dated March 10, 2026.

Discretionary: $580,185,996.Non-discretionary: $37,466,980.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 108 Assets $48,142,546 (8%)
High net worth individuals
Clients 119 Assets $530,789,590 (86%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 1 Assets $531,657 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 2 Assets $38,189,183 (6%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Publication of periodicals or newsletters

Registration and firm details

Items 1, 2, 5
Legal name
Cardinal Strategic Wealth Guidance, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2016 (10 years)
Employees
Total: 11. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
4 states or jurisdictions
FLINKYTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$322M 2021 $383M 2022 $363M 2023 $410M 2024 $518M 2025 $618M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$617,652,97611March 10, 2026
October 2025$517,571,65611June 18, 2025
October 2024$410,427,41211March 18, 2024
October 2023$362,719,80911August 17, 2023
October 2022$383,449,51510March 15, 2022
October 2021$321,811,0589September 29, 2021

Regulatory assets under management: $321,811,058 in the October 2021 data and $617,652,976 in the October 2026 data, up 92%.

Total employees: 9 in October 2021 and 11 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $517,571,656 to $617,652,976 (+19%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
salingwealthadvisors.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Saling Wealth Advisors (CRD 283226): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/saling-wealth-advisors-louisville-ky-283226