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Safe Harbor Retirement Planners

SEC-registered investment adviserCRD 110803

Filed as SAFE HARBOR RETIREMENT PLANNERS · Legal name Asset Management Services, Inc.

Safe Harbor Retirement Planners is an SEC-registered investment advisory firm, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 15, 2026.

0 years
registered since 2026
$108,670,330
assets under management
2 arrangements
Percentage of assets, Hourly
3
disclosure items (Item 11)

Quick answers

From the filing

How is Safe Harbor Retirement Planners compensated?

On its Form ADV (Item 5.E, October 2026), Safe Harbor Retirement Planners reports these compensation arrangements: a percentage of assets under its management; hourly charges.

How much does Safe Harbor Retirement Planners charge?

Its Form ADV Part 2A brochure dated May 28, 2026 states: Hourly rate: $250 an hour (Financial Planning Services for specific topics). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Is Safe Harbor Retirement Planners registered with the SEC or a state?

Safe Harbor Retirement Planners is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 110803.

How much does Safe Harbor Retirement Planners manage?

Safe Harbor Retirement Planners reports $108,670,330 in regulatory assets under management in its Form ADV filing dated July 15, 2026 (100% discretionary).

What types of clients does Safe Harbor Retirement Planners serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (255); high net worth individuals (41).

Which custodians does Safe Harbor Retirement Planners use?

Safe Harbor Retirement Planners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Equitable, Goldman Sachs Custody Solutions and Nationwide Advisory Services, Inc. as custodians holding 10% or more of its separately managed account assets.

Does Safe Harbor Retirement Planners report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.D(1) (another regulator's finding of a false statement or omission, or of dishonest, unfair, or unethical conduct), 11.D(2) (another regulator's finding of a violation), and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110803

Does Safe Harbor Retirement Planners state an account minimum?

Its Form ADV Part 2A brochure dated May 28, 2026 says: "Generally, the minimum dollar value of assets required to set up an investment advisory account is $200,000. However, Safe Harbor has discretion to waive the account minimum."

What changed in Safe Harbor Retirement Planners' recent Form ADV filings?

In the July 2026 filing data: Newly registered with the SEC.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $200,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Generally, the minimum dollar value of assets required to set up an investment advisory account is $200,000. However, Safe Harbor has discretion to waive the account minimum.

Hourly rate: $250 an hour (Financial Planning Services for specific topics)

The brochure's wording
Financial Planning Services for specific topics are available to all clients on an hourly fee of $250 per hour.

As stated in the firm's Form ADV Part 2A brochure dated May 28, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$108,670,330

$108,670,330 as of October 2026, filing dated July 15, 2026.

Discretionary: $108,670,330.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 255 Assets $64,684,841 (60%)
High net worth individuals
Clients 41 Assets $43,985,489 (40%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Asset Management Services, Inc.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2026 (0 years)
Employees
Total: 4. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))
EquitableGoldman Sachs Custody SolutionsNationwide Advisory Services, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
5 states or jurisdictions
DEFLMDNJPA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Changes in the filing

Last 12 months
  1. July 2026
    • Newly registered with the SEC.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
asset-management-services.comsafeharbor-ams.comshretirement.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Safe Harbor Retirement Planners (CRD 110803): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/safe-harbor-retirement-planners-110803