AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / RBC Private Counsel (USA) Inc.

RBC Private Counsel (USA) Inc.

Toronto, On, CanadaSEC-registered investment adviserCRD 109648

Filed as RBC PRIVATE COUNSEL (USA) INC.

RBC Private Counsel (USA) Inc. is an SEC-registered investment advisory firm in Toronto, On, Canada, registered since 1998, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated June 30, 2026.

28 years
registered since 1998
$7,887,634,770
assets under management
1 arrangement
Percentage of assets
3
disclosure items (Item 11)

Quick answers

From the filing

How is RBC Private Counsel (USA) Inc. compensated?

On its Form ADV (Item 5.E, October 2026), RBC Private Counsel (USA) Inc. reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is RBC Private Counsel (USA) Inc. located?

RBC Private Counsel (USA) Inc.'s principal office is in Toronto, On, Canada, according to its Form ADV; the July 2026 filing also lists 18 other offices (Schedule D, Section 1.F).

Is RBC Private Counsel (USA) Inc. registered with the SEC or a state?

RBC Private Counsel (USA) Inc. is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 109648.

How much does RBC Private Counsel (USA) Inc. manage?

RBC Private Counsel (USA) Inc. reports $7,887,634,770 in regulatory assets under management in its Form ADV filing dated June 30, 2026 (97% discretionary).

How have RBC Private Counsel (USA) Inc.'s assets and staff changed since 2021?

In the Form ADV data for RBC Private Counsel (USA) Inc.: Regulatory assets under management: $3,628,356,741 in the October 2021 data and $7,887,634,770 in the October 2026 data, up 117%. Total employees: 1,063 in October 2021 and 1,455 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does RBC Private Counsel (USA) Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,529); high net worth individuals (1,244); corporations or other businesses not listed above (194).

Which custodians does RBC Private Counsel (USA) Inc. use?

RBC Private Counsel (USA) Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists RBC Dominion Securities Inc. (affiliated with the firm) and Royal Trust (affiliated with the firm) as custodians holding 10% or more of its separately managed account assets.

Does RBC Private Counsel (USA) Inc. report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), and 11.D(2) (another regulator's finding of a violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109648

What changed in RBC Private Counsel (USA) Inc.'s recent Form ADV filings?

In the June 2026 filing data: Item 11 disclosure answers changed: 3 yes answers, previously 7 (now no: 11.D(4), 11.D(5), 11.H(1)(a), 11.H(1)(b)).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated May 27, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$7,887,634,770

$7,887,634,770 as of October 2026, filing dated June 30, 2026.

Discretionary: $7,670,366,932.Non-discretionary: $217,267,838.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 4,529 Assets $1,626,314,753 (21%)
High net worth individuals
Clients 1,244 Assets $4,991,028,273 (63%)
Corporations or other businesses not listed above
Clients 194 Assets $1,270,291,744 (16%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
RBC WEALTH MANAGEMENT
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1998 (28 years)
Employees
Total: 1,455. Performing investment advisory functions: 1,455.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))
RBC Dominion Securities Inc. · affiliatedRoyal Trust · affiliated

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
18 other offices, as of the July 2026 filing
Calgary, AlbertaEtobicoke, OntarioHalifax, Nova ScotiaHamilton, OntarioLondon, OntarioMississauga, OntarioMontreal, QuebecNorth York, OntarioOakville, OntarioOttawa, OntarioPoint-Claire, QuebecRichmond Hill, OntarioSurrey, British ColumbiaToronto, OnToronto, OntarioVancouver, British ColumbiaWindsorWinnipeg, Manitoba
States registered or notice-filed
53 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$3.63B 2021 $4.83B 2022 $4.53B 2023 $5B 2024 $6.83B 2025 $7.89B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$7,887,634,7701,455June 30, 2026
October 2025$6,827,149,9331,379January 24, 2025
October 2024$4,996,644,9641,326September 3, 2024
October 2023$4,527,177,8751,250January 26, 2023
October 2022$4,831,550,9431,167January 28, 2022
October 2021$3,628,356,7411,063January 27, 2021

Regulatory assets under management: $3,628,356,741 in the October 2021 data and $7,887,634,770 in the October 2026 data, up 117%.

Total employees: 1,063 in October 2021 and 1,455 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. June 2026
    • Item 11 disclosure answers changed: 3 yes answers, previously 7 (now no: 11.D(4), 11.D(5), 11.H(1)(a), 11.H(1)(b)).
  2. February 2026
    • Employees performing advisory functions went from 1379 to 1455.
    • Regulatory assets under management went from $6,827,149,933 to $7,887,634,770 (+16%).
    • Changed its office addresses in Point-Claire, Quebec.
    • Changed its office addresses in Toronto, On.
    • Changed its office addresses in Toronto, Ontario.
    • Changed its office addresses in Vancouver, British Columbia.
  3. November 2025
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. RBC Private Counsel (USA) Inc. (CRD 109648): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/rbc-private-counsel-usa-inc-toronto-on-109648