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Principal Asset Management (Asia)

Wanchai, Hong KongSEC-registered investment adviserCRD 322390

Filed as PRINCIPAL ASSET MANAGEMENT (ASIA) · Legal name Principal Asset Management Company (Asia) Limited

Principal Asset Management (Asia) is an SEC-registered investment advisory firm in Wanchai, Hong Kong, registered since 2022, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

4 years
registered since 2022
$14,380,880,456
assets under management
3 arrangements
Percentage of assets, Fixed fees and more
2
disclosure items (Item 11)

Quick answers

From the filing

How is Principal Asset Management (Asia) compensated?

On its Form ADV (Item 5.E, October 2026), Principal Asset Management (Asia) reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is Principal Asset Management (Asia) located?

Principal Asset Management (Asia)'s principal office is in Wanchai, Hong Kong, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Principal Asset Management (Asia) registered with the SEC or a state?

Principal Asset Management (Asia) is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 322390.

How much does Principal Asset Management (Asia) manage?

Principal Asset Management (Asia) reports $14,380,880,456 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (94% discretionary).

How have Principal Asset Management (Asia)'s assets and staff changed since 2022?

In the Form ADV data for Principal Asset Management (Asia): Regulatory assets under management: $11,335,296,878 in the October 2022 data and $14,380,880,456 in the October 2026 data, up 27%. Total employees: 15 in October 2022 and 39 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Principal Asset Management (Asia) serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (14); investment companies (10); pension and profit sharing plans (but not the plan participants or government pension plans) (8).

Which custodians does Principal Asset Management (Asia) use?

Principal Asset Management (Asia)'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Citibank NA as a custodian holding 10% or more of its separately managed account assets.

Does Principal Asset Management (Asia) report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/322390

What changed in Principal Asset Management (Asia)'s recent Form ADV filings?

In the April 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$14,380,880,456

$14,380,880,456 as of October 2026, filing dated March 31, 2026.

Discretionary: $13,558,514,231.Non-discretionary: $822,366,225.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients Fewer than 5 Assets $0 (0%)
High net worth individuals
Clients Fewer than 5 Assets $0 (0%)
Banking or thrift institutions
Clients 1 Assets $1,988,172,604 (14%)
Investment companies
Clients 10 Assets $222,133,659 (2%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 14 Assets $11,493,589,780 (80%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 8 Assets $383,865,628 (3%)
Charitable organizations
Clients Fewer than 5 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients Fewer than 5 Assets $0 (0%)
Other investment advisers
Clients Fewer than 5 Assets $0 (0%)
Insurance companies
Clients Fewer than 5 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 1 Assets $242,779,698 (2%)
Corporations or other businesses not listed above
Clients 1 Assets $50,339,087 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Principal Asset Management Company (Asia) Limited
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2022 (4 years)
Employees
Total: 39. Performing investment advisory functions: 30.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Kwun Tong, Kowloon
States registered or notice-filed
Not reported.

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$11.3B 2022 $14.2B 2023 $12.4B 2024 $13.6B 2025 $14.4B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$14,380,880,45639March 31, 2026
October 2025$13,572,877,14439March 31, 2025
October 2024$12,449,027,78341September 5, 2024
October 2023$14,155,994,42415March 29, 2023
October 2022$11,335,296,87815June 29, 2022

Regulatory assets under management: $11,335,296,878 in the October 2022 data and $14,380,880,456 in the October 2026 data, up 27%.

Total employees: 15 in October 2022 and 39 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
principal.com.hkprincipalam.comprincipalasia.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Principal Asset Management (Asia) (CRD 322390): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/principal-asset-management-asia-wanchai-322390