AdvisorCensus / Financial advisors / Primary
Primary is an SEC-registered investment advisory firm in New South Wales, Australia, registered since 2025, reporting under $25 million in regulatory assets under management in its Form ADV filing dated March 19, 2026.
Quick answers
From the filingHow is Primary compensated?
On its Form ADV (Item 5.E, October 2026), Primary reports these compensation arrangements: a percentage of assets under its management.
How much does Primary charge?
Its Form ADV Part 2A brochure dated March 19, 2026 states: Up to $5,000,000: 0.3% a year; $5,000,001 to $25,000,000: 0.25% a year; $25,000,001 to $50,000,000: 0.2% a year; Above $50,000,000: 0.15% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Primary located?
Primary's principal office is in New South Wales, Australia, according to its Form ADV.
Is Primary registered with the SEC or a state?
Primary is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 336814.
How much does Primary manage?
Primary reports $0 in regulatory assets under management in its Form ADV filing dated March 19, 2026.
Does Primary report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/336814
Does Primary state an account minimum?
Its Form ADV Part 2A brochure dated March 19, 2026 says: "The minimum investment required to open and maintain an account is $500,000."
What changed in Primary's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 3 to 1.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $5,000,000 | 0.3% |
| $5,000,001 to $25,000,000 | 0.25% |
| $25,000,001 to $50,000,000 | 0.2% |
| Above $50,000,000 | 0.15% |
The brochure's wording
Tiered Fee Schedule Assets Under Management Fee $0-$5,000,000 0.30% $5,000,001-$25,000,000 0.25% $25,000,001-$50,000,000 0.20% $50,000,000+ 0.15%
Account minimum: $500,000
The brochure's wording
The minimum investment required to open and maintain an account is $500,000.
As stated in the firm's Form ADV Part 2A brochure dated March 19, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$0 as of October 2026, filing dated March 19, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Legal name
- Primary Operations Inc
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2025 (1 year)
- Employees
- Total: 1. Performing investment advisory functions: 1.
- Wrap fee program participation
- Yes.
- States registered or notice-filed
- Not reported.
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 3 to 1.
- December 2025
- Newly registered with the SEC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Primary (CRD 336814): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/primary-new-south-wales-336814