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Premier Financial Group Inc

Eureka, CASEC-registered investment adviserCRD 107314

Filed as PREMIER FINANCIAL GROUP INC

Premier Financial Group Inc is an SEC-registered investment advisory firm in Eureka, CA, registered since 1991, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 2, 2026.

35 years
registered since 1991
$819,918,431
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Premier Financial Group Inc compensated?

On its Form ADV (Item 5.E, October 2026), Premier Financial Group Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is Premier Financial Group Inc located?

Premier Financial Group Inc's principal office is in Eureka, CA, according to its Form ADV.

Is Premier Financial Group Inc registered with the SEC or a state?

Premier Financial Group Inc is an SEC-registered investment advisory firm, registered since 1991. Status as filed: Approved. CRD 107314.

How much does Premier Financial Group Inc manage?

Premier Financial Group Inc reports $819,918,431 in regulatory assets under management in its Form ADV filing dated March 2, 2026 (85% discretionary).

How have Premier Financial Group Inc's assets and staff changed since 2021?

In the Form ADV data for Premier Financial Group Inc: Regulatory assets under management: $596,647,569 in the October 2021 data and $819,918,431 in the October 2026 data, up 37%. Total employees: 16 in October 2021 and 17 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Premier Financial Group Inc serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (530); pension and profit sharing plans (but not the plan participants or government pension plans) (35); high net worth individuals (16).

Does Premier Financial Group Inc report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107314

What changed in Premier Financial Group Inc's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 11 to 12. Regulatory assets under management went from $721,361,477 to $819,918,431 (+14%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 2, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$819,918,431

$819,918,431 as of October 2026, filing dated March 2, 2026.

Discretionary: $697,540,912.Non-discretionary: $122,377,519.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 530 Assets $476,391,042 (58%)
High net worth individuals
Clients 16 Assets $144,883,095 (18%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 35 Assets $154,757,666 (19%)
Charitable organizations
Clients 5 Assets $37,455,899 (5%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 7 Assets $6,430,729 (1%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1991 (35 years)
Employees
Total: 17. Performing investment advisory functions: 12.
Wrap fee program participation
Yes.
States registered or notice-filed
5 states or jurisdictions
CACOORTXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$597M 2021 $757M 2022 $632M 2023 $672M 2024 $721M 2025 $820M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$819,918,43117March 2, 2026
October 2025$721,361,47717March 18, 2025
October 2024$672,388,93117August 2, 2024
October 2023$632,047,26417April 27, 2023
October 2022$757,308,39716March 11, 2022
October 2021$596,647,56916September 2, 2021

Regulatory assets under management: $596,647,569 in the October 2021 data and $819,918,431 in the October 2026 data, up 37%.

Total employees: 16 in October 2021 and 17 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 11 to 12.
    • Regulatory assets under management went from $721,361,477 to $819,918,431 (+14%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
premierfinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Premier Financial Group Inc (CRD 107314): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/premier-financial-group-inc-eureka-ca-107314