AdvisorCensus / Financial advisors / Georgia / Atlanta / Prce Management LLC
Prce Management LLC
Filed as PRCE MANAGEMENT LLC
Prce Management LLC is an SEC-registered investment advisory firm in Alpharetta, GA, registered since 2021, reporting under $25 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.
Quick answers
From the filingHow is Prce Management LLC compensated?
On its Form ADV (Item 5.E, October 2026), Prce Management LLC reports these compensation arrangements: performance-based fees; other.
Where is Prce Management LLC located?
Prce Management LLC's principal office is in Alpharetta, GA, according to its Form ADV.
Is Prce Management LLC registered with the SEC or a state?
Prce Management LLC is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 312533.
How much does Prce Management LLC manage?
Prce Management LLC reports $22,203,118 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).
How have Prce Management LLC's assets and staff changed since 2021?
In the Form ADV data for Prce Management LLC: Regulatory assets under management: $55,800,810 in the October 2021 data and $22,203,118 in the October 2026 data, down 60%. Total employees: 5 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Prce Management LLC serve?
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (1).
Does Prce Management LLC report any disciplinary disclosures?
Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.D(1) (another regulator's finding of a false statement or omission, or of dishonest, unfair, or unethical conduct), 11.D(2) (another regulator's finding of a violation), and 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/312533
What changed in Prce Management LLC's recent Form ADV filings?
In the April 2026 filing data: Item 11 disclosure answers changed: 3 yes answers, previously 2 (now yes: 11.E(2)). Regulatory assets under management went from $25,022,779 to $22,203,118 (-11%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- Performance-based fees
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$22,203,118 as of October 2026, filing dated March 31, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for pooled investment vehicles (other than investment companies)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2021 (5 years)
- Employees
- Total: 5. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 113 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
- 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $22,203,118 | 5 | March 31, 2026 |
| October 2025 | $25,022,779 | 5 | April 1, 2025 |
| October 2024 | $38,000,000 | 5 | March 29, 2024 |
| October 2023 | $174,600,000 | 5 | April 17, 2023 |
| October 2022 | $297,181,000 | 5 | February 24, 2022 |
| October 2021 | $55,800,810 | 5 | August 3, 2021 |
Regulatory assets under management: $55,800,810 in the October 2021 data and $22,203,118 in the October 2026 data, down 60%.
Total employees: 5 in October 2021 and 5 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Item 11 disclosure answers changed: 3 yes answers, previously 2 (now yes: 11.E(2)).
- Regulatory assets under management went from $25,022,779 to $22,203,118 (-11%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Prce Management LLC (CRD 312533): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/prce-management-llc-alpharetta-ga-312533