AdvisorCensus / Financial advisors / Old Rock Asset Management LLC
Old Rock Asset Management LLC
Filed as OLD ROCK ASSET MANAGEMENT LLC
Old Rock Asset Management LLC is an SEC-registered investment advisory firm, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 14, 2026.
Quick answers
From the filingHow is Old Rock Asset Management LLC compensated?
On its Form ADV (Item 5.E, October 2026), Old Rock Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges.
How much does Old Rock Asset Management LLC charge?
Its Form ADV Part 2A brochure dated January 14, 2026 states: Hourly rate: $500 an hour (advisory services not covered by the fee agreement outlined…). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Is Old Rock Asset Management LLC registered with the SEC or a state?
Old Rock Asset Management LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 145748.
How much does Old Rock Asset Management LLC manage?
Old Rock Asset Management LLC reports $191,577,912 in regulatory assets under management in its Form ADV filing dated January 14, 2026 (91% discretionary).
How have Old Rock Asset Management LLC's assets and staff changed since 2021?
In the Form ADV data for Old Rock Asset Management LLC: Regulatory assets under management: $172,343,332 in the October 2021 data and $191,577,912 in the October 2026 data, up 11%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Old Rock Asset Management LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (8); insurance companies (1).
Which custodians does Old Rock Asset Management LLC use?
Old Rock Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.
Does Old Rock Asset Management LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/145748
Does Old Rock Asset Management LLC state an account minimum?
Its Form ADV Part 2A brochure dated January 14, 2026 says: "Old Rock Asset Management generally requires new client accounts to be a minimum of $5,000,000."
What changed in Old Rock Asset Management LLC's recent Form ADV filings?
In the February 2026 filing data: Regulatory assets under management went from $173,510,066 to $191,577,912 (+10%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $5,000,000
The brochure's wording
Old Rock Asset Management generally requires new client accounts to be a minimum of $5,000,000.
Hourly rate: $500 an hour (advisory services not covered by the fee agreement outlined…)
The brochure's wording
If Old Rock Asset Management provides advisory services not covered by the fee agreement outlined above, the charge for such services will be on an hourly basis, generally at a rate of $500 per hour, depending upon the services provided.
As stated in the firm's Form ADV Part 2A brochure dated January 14, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$191,577,912 as of October 2026, filing dated January 14, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 2. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $191,577,912 | 2 | January 14, 2026 |
| October 2025 | $173,510,066 | 2 | January 16, 2025 |
| October 2024 | $165,729,243 | 2 | January 16, 2024 |
| October 2023 | $157,204,795 | 2 | January 24, 2023 |
| October 2022 | $180,415,171 | 2 | January 26, 2022 |
| October 2021 | $172,343,332 | 2 | March 22, 2021 |
Regulatory assets under management: $172,343,332 in the October 2021 data and $191,577,912 in the October 2026 data, up 11%.
Total employees: 2 in October 2021 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- February 2026
- Regulatory assets under management went from $173,510,066 to $191,577,912 (+10%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Old Rock Asset Management LLC (CRD 145748): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/old-rock-asset-management-llc-145748