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Northlanding Financial Partners, LLC

Rochester, NYSEC-registered investment adviserCRD 167055

Filed as NORTHLANDING FINANCIAL PARTNERS, LLC

Northlanding Financial Partners, LLC is an SEC-registered investment advisory firm in Rochester, NY, registered since 2013, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 18, 2026.

13 years
registered since 2013
$152,206,862
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Northlanding Financial Partners, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Northlanding Financial Partners, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Northlanding Financial Partners, LLC located?

Northlanding Financial Partners, LLC's principal office is in Rochester, NY, according to its Form ADV.

Is Northlanding Financial Partners, LLC registered with the SEC or a state?

Northlanding Financial Partners, LLC is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 167055.

How much does Northlanding Financial Partners, LLC manage?

Northlanding Financial Partners, LLC reports $152,206,862 in regulatory assets under management in its Form ADV filing dated March 18, 2026 (100% discretionary).

How have Northlanding Financial Partners, LLC's assets and staff changed since 2021?

In the Form ADV data for Northlanding Financial Partners, LLC: Regulatory assets under management: $184,542,354 in the October 2021 data and $152,206,862 in the October 2026 data, down 18%. Total employees: 6 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Northlanding Financial Partners, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (129); high net worth individuals (43).

Which custodians does Northlanding Financial Partners, LLC use?

Northlanding Financial Partners, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC and The Lincoln National Life Insurance Company as custodians holding 10% or more of its separately managed account assets.

Does Northlanding Financial Partners, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/167055

Does Northlanding Financial Partners, LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 18, 2026 says: "NLFP does not impose a minimum portfolio value for starting and maintaining an investment management, or FCA relationship."

What changed in Northlanding Financial Partners, LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $129,255,972 to $152,206,862 (+18%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
NLFP does not impose a minimum portfolio value for starting and maintaining an investment management, or FCA relationship.

As stated in the firm's Form ADV Part 2A brochure dated March 18, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$152,206,862

$152,206,862 as of October 2026, filing dated March 18, 2026.

Discretionary: $152,206,862.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 129 Assets $42,949,795 (28%)
High net worth individuals
Clients 43 Assets $109,257,067 (72%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2013 (13 years)
Employees
Total: 2. Performing investment advisory functions: 2.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))
National Financial Services LLCThe Lincoln National Life Insurance Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
4 states or jurisdictions
FLNHNYTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$185M 2021 $219M 2022 $198M 2023 $113M 2024 $129M 2025 $152M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$152,206,8622March 18, 2026
October 2025$129,255,9722July 16, 2025
October 2024$113,311,1663August 19, 2024
October 2023$198,427,4814October 4, 2023
October 2022$219,119,9707March 28, 2022
October 2021$184,542,3546July 9, 2021

Regulatory assets under management: $184,542,354 in the October 2021 data and $152,206,862 in the October 2026 data, down 18%.

Total employees: 6 in October 2021 and 2 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $129,255,972 to $152,206,862 (+18%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
northlandingfp.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Northlanding Financial Partners, LLC (CRD 167055): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/northlanding-financial-partners-llc-rochester-ny-167055