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Northland Asset Management

Minneapolis, MNSEC-registered investment adviserCRD 40258

Filed as NORTHLAND ASSET MANAGEMENT · Legal name Northland Securities, Inc.

Northland Asset Management is an SEC-registered investment advisory firm in Minneapolis, MN, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 22, 2026.

11 years
registered since 2015
$405,485,183
assets under management
4 arrangements
Percentage of assets, Hourly and more
7
disclosure items (Item 11)

Quick answers

From the filing

How is Northland Asset Management compensated?

On its Form ADV (Item 5.E, October 2026), Northland Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is Northland Asset Management located?

Northland Asset Management's principal office is in Minneapolis, MN, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Northland Asset Management registered with the SEC or a state?

Northland Asset Management is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 40258.

How much does Northland Asset Management manage?

Northland Asset Management reports $405,485,183 in regulatory assets under management in its Form ADV filing dated September 22, 2026 (96% discretionary).

How have Northland Asset Management's assets and staff changed since 2021?

In the Form ADV data for Northland Asset Management: Regulatory assets under management: $148,004,955 in the October 2021 data and $405,485,183 in the October 2026 data, up 174%. Total employees: 18 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Northland Asset Management serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (484); individuals (other than high net worth individuals) (391).

Which custodians does Northland Asset Management use?

Northland Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

Does Northland Asset Management report any disciplinary disclosures?

Reports 7 disclosure items on Form ADV Item 11: yes answers to 7 questions about regulatory matters (11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.E(2)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/40258

What changed in Northland Asset Management's recent Form ADV filings?

In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 27, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$405,485,183

$405,485,183 as of October 2026, filing dated September 22, 2026.

Discretionary: $387,310,427.Non-discretionary: $18,174,756.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 391 Assets $79,211,672 (20%)
High net worth individuals
Clients 484 Assets $319,328,551 (79%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $3,201,936 (1%)
Charitable organizations
Clients Fewer than 5 Assets $3,743,024 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Northland Securities, Inc.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2015 (11 years)
Employees
Total: 22. Performing investment advisory functions: 22.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the October 2026 filing
Leawood, KSMilwaukee, WI
States registered or notice-filed
21 states or jurisdictions
AZCACOFLGAIAILKSMNMONCNMNYOHSDTNTXVAVTWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

7 Reports 7 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
  • 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$148M 2021 $193M 2022 $203M 2023 $237M 2024 $360M 2025 $405M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$405,485,18322September 22, 2026
October 2025$359,889,04224July 2, 2025
October 2024$236,673,85819July 19, 2024
October 2023$203,155,26119July 14, 2023
October 2022$193,049,47919April 14, 2022
October 2021$148,004,95518July 15, 2021

Regulatory assets under management: $148,004,955 in the October 2021 data and $405,485,183 in the October 2026 data, up 174%.

Total employees: 18 in October 2021 and 22 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Updated its list of owners and control persons (Schedule A).
  2. July 2026
    • Updated its list of owners and control persons (Schedule A).
  3. April 2026
    • Employees performing advisory functions went from 24 to 22.
    • Regulatory assets under management went from $359,889,042 to $405,485,183 (+13%).
    • Changed its office addresses in Milwaukee, WI.
    • Added an office in Leawood, KS.
    • Registered or notice-filed in VA.
    • Updated its list of owners and control persons (Schedule A).
  4. December 2025
    • Registered or notice-filed in KS.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
northlandsecurities.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Northland Asset Management (CRD 40258): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/northland-asset-management-minneapolis-mn-40258