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AdvisorCensus / Financial advisors / South Carolina / Greenville / Norris Financial Group, LLC

Norris Financial Group, LLC

Greenville, SCSEC-registered investment adviserCRD 129422

Filed as NORRIS FINANCIAL GROUP, LLC

Norris Financial Group, LLC is an SEC-registered investment advisory firm in Greenville, SC, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 19, 2026.

8 years
registered since 2018
$353,003,756
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Norris Financial Group, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Norris Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Norris Financial Group, LLC located?

Norris Financial Group, LLC's principal office is in Greenville, SC, according to its Form ADV.

Is Norris Financial Group, LLC registered with the SEC or a state?

Norris Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 129422.

How much does Norris Financial Group, LLC manage?

Norris Financial Group, LLC reports $353,003,756 in regulatory assets under management in its Form ADV filing dated March 19, 2026 (100% discretionary).

How have Norris Financial Group, LLC's assets and staff changed since 2021?

In the Form ADV data for Norris Financial Group, LLC: Regulatory assets under management: $161,871,964 in the October 2021 data and $353,003,756 in the October 2026 data, up 118%. Total employees: 4 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Norris Financial Group, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (284); high net worth individuals (78); pension and profit sharing plans (but not the plan participants or government pension plans) (35).

Which custodians does Norris Financial Group, LLC use?

Norris Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

Does Norris Financial Group, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/129422

What changed in Norris Financial Group, LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $251,609,978 to $353,003,756 (+40%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 19, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$353,003,756

$353,003,756 as of October 2026, filing dated March 19, 2026.

Discretionary: $352,728,444.Non-discretionary: $275,312.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 284 Assets $74,089,912 (21%)
High net worth individuals
Clients 78 Assets $252,316,608 (71%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 35 Assets $19,373,141 (5%)
Charitable organizations
Clients Fewer than 5 Assets $634,525 (0%)
Corporations or other businesses not listed above
Clients 6 Assets $6,589,570 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 6. Performing investment advisory functions: 3.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
9 states or jurisdictions
COFLGALANCOHSCTNTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$162M 2021 $189M 2022 $165M 2023 $196M 2024 $252M 2025 $353M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$353,003,7566March 19, 2026
October 2025$251,609,9786March 24, 2025
October 2024$195,637,7466April 22, 2024
October 2023$165,116,6974July 19, 2023
October 2022$189,491,0844March 4, 2022
October 2021$161,871,9644March 23, 2021

Regulatory assets under management: $161,871,964 in the October 2021 data and $353,003,756 in the October 2026 data, up 118%.

Total employees: 4 in October 2021 and 6 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $251,609,978 to $353,003,756 (+40%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
norrisfinancialgroup.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Norris Financial Group, LLC (CRD 129422): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/norris-financial-group-llc-greenville-sc-129422