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AdvisorCensus / Financial advisors / California / San Francisco / Newfront Retirement Services, Inc.

Newfront Retirement Services, Inc.

San Mateo, CASEC-registered investment adviserCRD 167641

Filed as NEWFRONT RETIREMENT SERVICES, INC.

Newfront Retirement Services, Inc. is an SEC-registered investment advisory firm in San Mateo, CA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.

12 years
registered since 2014
$1,038,896,040
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Newfront Retirement Services, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Newfront Retirement Services, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Newfront Retirement Services, Inc. located?

Newfront Retirement Services, Inc.'s principal office is in San Mateo, CA, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Newfront Retirement Services, Inc. registered with the SEC or a state?

Newfront Retirement Services, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 167641.

How much does Newfront Retirement Services, Inc. manage?

Newfront Retirement Services, Inc. reports $1,038,896,040 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (100% discretionary).

How have Newfront Retirement Services, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Newfront Retirement Services, Inc.: Regulatory assets under management: $125,000,000 in the October 2021 data and $1,038,896,040 in the October 2026 data, up 731%. Total employees: 16 in October 2021 and 30 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Newfront Retirement Services, Inc. serve?

By number of clients on Form ADV Item 5.D: pension and profit sharing plans (but not the plan participants or government pension plans) (106).

Which custodians does Newfront Retirement Services, Inc. use?

Newfront Retirement Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Empower Financial Services, Inc. and Fidelity Management Trust Company as custodians holding 10% or more of its separately managed account assets.

Does Newfront Retirement Services, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/167641

Does Newfront Retirement Services, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated August 4, 2026 says: "We do not have a minimum account size for providing our services to clients and we do not currently offer advice to retail clients."

What changed in Newfront Retirement Services, Inc.'s recent Form ADV filings?

In the October 2026 filing data: Added the business name Willis Towers Watson ("WTW").

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: None

The brochure's wording
We do not have a minimum account size for providing our services to clients and we do not currently offer advice to retail clients.

As stated in the firm's Form ADV Part 2A brochure dated August 4, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,038,896,040

$1,038,896,040 as of October 2026, filing dated September 30, 2026.

Discretionary: $1,038,896,040.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 106 Assets $1,038,896,040 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Also doing business as
WILLIS TOWERS WATSON ("WTW")
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2014 (12 years)
Employees
Total: 30. Performing investment advisory functions: 26.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the October 2026 filing
San Francisco, CAWalnut Creek, CA
States registered or notice-filed
17 states or jurisdictions
AZCACODEFLGAILMANHNVNYPASCTXUTVAWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$125M 2021 $176M 2022 $165M 2023 $367M 2024 $649M 2025 $1.04B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,038,896,04030September 30, 2026
October 2025$649,333,74430March 21, 2025
October 2024$366,754,87528September 17, 2024
October 2023$165,232,32527September 1, 2023
October 2022$176,185,11622May 4, 2022
October 2021$125,000,00016September 24, 2021

Regulatory assets under management: $125,000,000 in the October 2021 data and $1,038,896,040 in the October 2026 data, up 731%.

Total employees: 16 in October 2021 and 30 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Added the business name Willis Towers Watson ("WTW").
  2. September 2026
    • Updated its list of owners and control persons (Schedule A).
  3. August 2026
    • Employees performing advisory functions went from 25 to 26.
    • Registered or notice-filed in GA, PA.
    • Updated its list of owners and control persons (Schedule A).
  4. March 2026
    • Employees performing advisory functions went from 19 to 25.
    • Regulatory assets under management went from $649,333,744 to $1,038,896,040 (+60%).
    • Added an office in San Francisco, CA.
    • No longer lists an office in Roseville, CA.
    • Registered or notice-filed in NV.
    • Updated its list of owners and control persons (Schedule A).
  5. January 2026
    • No longer registered or notice-filed in TN.
  6. December 2025
    • Registered or notice-filed in DE, IL.
  7. November 2025
    • Added an office in Roseville, CA.
    • No longer lists an office in Irvine, CA.
    • No longer lists an office in New York, NY.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
newfront.com/total-rewards/retirement-serviceswtwco.com/en-US/Solutions/investments

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Newfront Retirement Services, Inc. (CRD 167641): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/newfront-retirement-services-inc-san-mateo-ca-167641