AdvisorCensus / Financial advisors / California / San Francisco / Newfront Retirement Services, Inc.
Newfront Retirement Services, Inc. is an SEC-registered investment advisory firm in San Mateo, CA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.
Quick answers
From the filingHow is Newfront Retirement Services, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Newfront Retirement Services, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
Where is Newfront Retirement Services, Inc. located?
Newfront Retirement Services, Inc.'s principal office is in San Mateo, CA, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Newfront Retirement Services, Inc. registered with the SEC or a state?
Newfront Retirement Services, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 167641.
How much does Newfront Retirement Services, Inc. manage?
Newfront Retirement Services, Inc. reports $1,038,896,040 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (100% discretionary).
How have Newfront Retirement Services, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Newfront Retirement Services, Inc.: Regulatory assets under management: $125,000,000 in the October 2021 data and $1,038,896,040 in the October 2026 data, up 731%. Total employees: 16 in October 2021 and 30 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Newfront Retirement Services, Inc. serve?
By number of clients on Form ADV Item 5.D: pension and profit sharing plans (but not the plan participants or government pension plans) (106).
Which custodians does Newfront Retirement Services, Inc. use?
Newfront Retirement Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Empower Financial Services, Inc. and Fidelity Management Trust Company as custodians holding 10% or more of its separately managed account assets.
Does Newfront Retirement Services, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/167641
Does Newfront Retirement Services, Inc. state an account minimum?
Its Form ADV Part 2A brochure dated August 4, 2026 says: "We do not have a minimum account size for providing our services to clients and we do not currently offer advice to retail clients."
What changed in Newfront Retirement Services, Inc.'s recent Form ADV filings?
In the October 2026 filing data: Added the business name Willis Towers Watson ("WTW").
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None
The brochure's wording
We do not have a minimum account size for providing our services to clients and we do not currently offer advice to retail clients.
As stated in the firm's Form ADV Part 2A brochure dated August 4, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,038,896,040 as of October 2026, filing dated September 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Pension consulting services
Registration and firm details
Items 1, 2, 5- Also doing business as
- WILLIS TOWERS WATSON ("WTW")
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2014 (12 years)
- Employees
- Total: 30. Performing investment advisory functions: 26.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the October 2026 filing
- States registered or notice-filed
-
17 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,038,896,040 | 30 | September 30, 2026 |
| October 2025 | $649,333,744 | 30 | March 21, 2025 |
| October 2024 | $366,754,875 | 28 | September 17, 2024 |
| October 2023 | $165,232,325 | 27 | September 1, 2023 |
| October 2022 | $176,185,116 | 22 | May 4, 2022 |
| October 2021 | $125,000,000 | 16 | September 24, 2021 |
Regulatory assets under management: $125,000,000 in the October 2021 data and $1,038,896,040 in the October 2026 data, up 731%.
Total employees: 16 in October 2021 and 30 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Added the business name Willis Towers Watson ("WTW").
- September 2026
- Updated its list of owners and control persons (Schedule A).
- August 2026
- Employees performing advisory functions went from 25 to 26.
- Registered or notice-filed in GA, PA.
- Updated its list of owners and control persons (Schedule A).
- March 2026
- Employees performing advisory functions went from 19 to 25.
- Regulatory assets under management went from $649,333,744 to $1,038,896,040 (+60%).
- Added an office in San Francisco, CA.
- No longer lists an office in Roseville, CA.
- Registered or notice-filed in NV.
- Updated its list of owners and control persons (Schedule A).
- January 2026
- No longer registered or notice-filed in TN.
- December 2025
- Registered or notice-filed in DE, IL.
- November 2025
- Added an office in Roseville, CA.
- No longer lists an office in Irvine, CA.
- No longer lists an office in New York, NY.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Newfront Retirement Services, Inc. (CRD 167641): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/newfront-retirement-services-inc-san-mateo-ca-167641