AdvisorCensus / Financial advisors / Utah / Salt Lake City / Narus Financial Partners, LLC
Narus Financial Partners, LLC
Filed as NARUS FINANCIAL PARTNERS, LLC
Narus Financial Partners, LLC is an SEC-registered investment advisory firm in Salt Lake City, UT, registered since 2014, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated October 1, 2026.
Quick answers
From the filingHow is Narus Financial Partners, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Narus Financial Partners, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does Narus Financial Partners, LLC charge?
Its Form ADV Part 2A brochure dated March 9, 2026 states: Hourly rate: $200 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Narus Financial Partners, LLC located?
Narus Financial Partners, LLC's principal office is in Salt Lake City, UT, according to its Form ADV.
Is Narus Financial Partners, LLC registered with the SEC or a state?
Narus Financial Partners, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 173534.
How much does Narus Financial Partners, LLC manage?
Narus Financial Partners, LLC reports $558,994,364 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (97% discretionary).
How have Narus Financial Partners, LLC's assets and staff changed since 2021?
In the Form ADV data for Narus Financial Partners, LLC: Regulatory assets under management: $332,260,351 in the October 2021 data and $558,994,364 in the October 2026 data, up 68%. Total employees: 7 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Narus Financial Partners, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (134); high net worth individuals (69); charitable organizations (4).
Which custodians does Narus Financial Partners, LLC use?
Narus Financial Partners, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.
Does Narus Financial Partners, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173534
Does Narus Financial Partners, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 9, 2026 says: "Narus Financial Partners requires a minimum of $250,000 in order to open an account. To reach this account minimum, clients can aggregate all household accounts. Exceptions can be granted to this minimum for anticipation of moving additional assets to Narus Financial Partners, the client's relationship with firm personnel, and other factors determined by the firm."
What changed in Narus Financial Partners, LLC's recent Form ADV filings?
In the October 2026 filing data: Employees performing advisory functions went from 5 to 6.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Narus Financial Partners requires a minimum of $250,000 in order to open an account. To reach this account minimum, clients can aggregate all household accounts. Exceptions can be granted to this minimum for anticipation of moving additional assets to Narus Financial Partners, the client's relationship with firm personnel, and other factors determined by the firm.
Hourly rate: $200 an hour (financial planning services)
The brochure's wording
Narus Financial Partners provides financial planning services under an hourly fee arrangement. An hourly fee of $200 per hour is charged by Narus Financial Partners for financial planning services
As stated in the firm's Form ADV Part 2A brochure dated March 9, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$558,994,364 as of October 2026, filing dated October 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2014 (11 years)
- Employees
- Total: 7. Performing investment advisory functions: 6.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
7 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $558,994,364 | 7 | October 1, 2026 |
| October 2025 | $467,737,201 | 7 | March 11, 2025 |
| October 2024 | $379,342,607 | 8 | April 16, 2024 |
| October 2023 | $318,996,775 | 7 | March 24, 2023 |
| October 2022 | $356,989,284 | 7 | July 15, 2022 |
| October 2021 | $332,260,351 | 7 | August 9, 2021 |
Regulatory assets under management: $332,260,351 in the October 2021 data and $558,994,364 in the October 2026 data, up 68%.
Total employees: 7 in October 2021 and 7 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Employees performing advisory functions went from 5 to 6.
- April 2026
- Regulatory assets under management went from $467,737,201 to $558,994,364 (+20%).
- January 2026
- Employees performing advisory functions went from 6 to 5.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Narus Financial Partners, LLC (CRD 173534): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/narus-financial-partners-llc-salt-lake-city-ut-173534