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AdvisorCensus / Financial advisors / Minnesota / Minneapolis / Mindful Asset Planning

Mindful Asset Planning

Apple Valley, MNSEC-registered investment adviserCRD 113965

Filed as MINDFUL ASSET PLANNING · Legal name Mindful Asset Planning LLC

Mindful Asset Planning is an SEC-registered investment advisory firm in Apple Valley, MN, registered since 2015, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 1, 2026.

11 years
registered since 2015
$529,453,785
assets under management
3 arrangements
Hourly, Fixed fees and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Mindful Asset Planning compensated?

On its Form ADV (Item 5.E, October 2026), Mindful Asset Planning reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees); other.

How much does Mindful Asset Planning charge?

Its Form ADV Part 2A brochure dated April 1, 2026 states: Asset-based fee: 0.3% to 1.5% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Mindful Asset Planning located?

Mindful Asset Planning's principal office is in Apple Valley, MN, according to its Form ADV.

Is Mindful Asset Planning registered with the SEC or a state?

Mindful Asset Planning is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 113965.

How much does Mindful Asset Planning manage?

Mindful Asset Planning reports $529,453,785 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (0% discretionary).

How have Mindful Asset Planning's assets and staff changed since 2021?

In the Form ADV data for Mindful Asset Planning: Regulatory assets under management: $281,964,467 in the October 2021 data and $529,453,785 in the October 2026 data, up 88%. Total employees: 12 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Mindful Asset Planning serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (372).

Does Mindful Asset Planning report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113965

Does Mindful Asset Planning state an account minimum?

Its Form ADV Part 2A brochure dated April 1, 2026 says: "MAP does not impose a minimum amount of assets for maintaining a client relationship."

What changed in Mindful Asset Planning's recent Form ADV filings?

In the May 2026 filing data: Regulatory assets under management went from $452,049,040 to $529,453,785 (+17%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.3% to 1.5% a year (a range, as the brochure states it)

The brochure's wording
Financial planning fees for Comprehensive Financial Planning are calculated on a sliding scale formula based on supervised assets and a fee rate ranging from .3% to 1.5% which decreases as assets increase

Account minimum: None

The brochure's wording
MAP does not impose a minimum amount of assets for maintaining a client relationship.

As stated in the firm's Form ADV Part 2A brochure dated April 1, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$529,453,785

$529,453,785 as of October 2026, filing dated April 1, 2026.

Discretionary: $0.Non-discretionary: $529,453,785.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Pooled investment vehicles (other than investment companies and business development companies)
Clients 372 Assets $529,453,785 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for pooled investment vehicles (other than investment companies)

Registration and firm details

Items 1, 2, 5
Legal name
Mindful Asset Planning LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2015 (11 years)
Employees
Total: 22. Performing investment advisory functions: 2.
Wrap fee program participation
No.
States registered or notice-filed
6 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$282M 2021 $368M 2022 $324M 2023 $386M 2024 $452M 2025 $529M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$529,453,78522April 1, 2026
October 2025$452,049,04019March 28, 2025
October 2024$386,410,70419March 25, 2024
October 2023$324,127,36617September 1, 2023
October 2022$368,342,61616March 31, 2022
October 2021$281,964,46712March 31, 2021

Regulatory assets under management: $281,964,467 in the October 2021 data and $529,453,785 in the October 2026 data, up 88%.

Total employees: 12 in October 2021 and 22 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. May 2026
    • Regulatory assets under management went from $452,049,040 to $529,453,785 (+17%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
mindfulplanning.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Mindful Asset Planning (CRD 113965): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/mindful-asset-planning-apple-valley-mn-113965