AdvisorCensus / Financial advisors / Minnesota / Minneapolis / Mindful Asset Planning
Mindful Asset Planning
Filed as MINDFUL ASSET PLANNING · Legal name Mindful Asset Planning LLC
Mindful Asset Planning is an SEC-registered investment advisory firm in Apple Valley, MN, registered since 2015, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 1, 2026.
Quick answers
From the filingHow is Mindful Asset Planning compensated?
On its Form ADV (Item 5.E, October 2026), Mindful Asset Planning reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees); other.
How much does Mindful Asset Planning charge?
Its Form ADV Part 2A brochure dated April 1, 2026 states: Asset-based fee: 0.3% to 1.5% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Mindful Asset Planning located?
Mindful Asset Planning's principal office is in Apple Valley, MN, according to its Form ADV.
Is Mindful Asset Planning registered with the SEC or a state?
Mindful Asset Planning is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 113965.
How much does Mindful Asset Planning manage?
Mindful Asset Planning reports $529,453,785 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (0% discretionary).
How have Mindful Asset Planning's assets and staff changed since 2021?
In the Form ADV data for Mindful Asset Planning: Regulatory assets under management: $281,964,467 in the October 2021 data and $529,453,785 in the October 2026 data, up 88%. Total employees: 12 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Mindful Asset Planning serve?
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (372).
Does Mindful Asset Planning report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113965
Does Mindful Asset Planning state an account minimum?
Its Form ADV Part 2A brochure dated April 1, 2026 says: "MAP does not impose a minimum amount of assets for maintaining a client relationship."
What changed in Mindful Asset Planning's recent Form ADV filings?
In the May 2026 filing data: Regulatory assets under management went from $452,049,040 to $529,453,785 (+17%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- Hourly charges
- Fixed fees (other than subscription fees)
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.3% to 1.5% a year (a range, as the brochure states it)
The brochure's wording
Financial planning fees for Comprehensive Financial Planning are calculated on a sliding scale formula based on supervised assets and a fee rate ranging from .3% to 1.5% which decreases as assets increase
Account minimum: None
The brochure's wording
MAP does not impose a minimum amount of assets for maintaining a client relationship.
As stated in the firm's Form ADV Part 2A brochure dated April 1, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$529,453,785 as of October 2026, filing dated April 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for pooled investment vehicles (other than investment companies)
Registration and firm details
Items 1, 2, 5- Legal name
- Mindful Asset Planning LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 22. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
6 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $529,453,785 | 22 | April 1, 2026 |
| October 2025 | $452,049,040 | 19 | March 28, 2025 |
| October 2024 | $386,410,704 | 19 | March 25, 2024 |
| October 2023 | $324,127,366 | 17 | September 1, 2023 |
| October 2022 | $368,342,616 | 16 | March 31, 2022 |
| October 2021 | $281,964,467 | 12 | March 31, 2021 |
Regulatory assets under management: $281,964,467 in the October 2021 data and $529,453,785 in the October 2026 data, up 88%.
Total employees: 12 in October 2021 and 22 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- May 2026
- Regulatory assets under management went from $452,049,040 to $529,453,785 (+17%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Mindful Asset Planning (CRD 113965): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/mindful-asset-planning-apple-valley-mn-113965