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AdvisorCensus / Financial advisors / Wisconsin / Wausau / Midwest Professional Planners, Ltd.

Midwest Professional Planners, Ltd.

Wausau, WISEC-registered investment adviserCRD 112995

Filed as MIDWEST PROFESSIONAL PLANNERS, LTD.

Midwest Professional Planners, Ltd. is an SEC-registered investment advisory firm in Wausau, WI, registered since 2011, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 20, 2026.

15 years
registered since 2011
$649,341,666
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Midwest Professional Planners, Ltd. compensated?

On its Form ADV (Item 5.E, October 2026), Midwest Professional Planners, Ltd. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

What does Midwest Professional Planners, Ltd.'s brochure say about its fees?

Its Form ADV Part 2A brochure dated July 20, 2026 states: Asset-based fee: up to 2.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Midwest Professional Planners, Ltd. located?

Midwest Professional Planners, Ltd.'s principal office is in Wausau, WI, according to its Form ADV; the August 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

Is Midwest Professional Planners, Ltd. registered with the SEC or a state?

Midwest Professional Planners, Ltd. is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 112995.

How much does Midwest Professional Planners, Ltd. manage?

Midwest Professional Planners, Ltd. reports $649,341,666 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (100% discretionary).

How have Midwest Professional Planners, Ltd.'s assets and staff changed since 2021?

In the Form ADV data for Midwest Professional Planners, Ltd.: Regulatory assets under management: $327,571,351 in the October 2021 data and $649,341,666 in the October 2026 data, up 98%. Total employees: 27 in October 2021 and 29 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Midwest Professional Planners, Ltd. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (446); high net worth individuals (264); other investment advisers (117).

Which custodians does Midwest Professional Planners, Ltd. use?

Midwest Professional Planners, Ltd.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does Midwest Professional Planners, Ltd. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112995

Does Midwest Professional Planners, Ltd. state an account minimum?

Its Form ADV Part 2A brochure dated July 20, 2026 says: "For asset management services, MPPL generally requires a minimum account size of $100,000. This minimum can be adjusted or waived at MPPL’s sole discretion."

What changed in Midwest Professional Planners, Ltd.'s recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 14 to 15. Regulatory assets under management went from $554,338,160 to $649,341,666 (+17%). Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 2.5% of assets a year (the maximum the brochure states)

The brochure's wording
MPPL charges a maximum 2.5% asset-based fee on the value of portfolio assets under management. Fees are negotiable.

Account minimum: $100,000 (the brochure says it may be waived or negotiated)

The brochure's wording
For asset management services, MPPL generally requires a minimum account size of $100,000. This minimum can be adjusted or waived at MPPL’s sole discretion.

As stated in the firm's Form ADV Part 2A brochure dated July 20, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$649,341,666

$649,341,666 as of October 2026, filing dated July 20, 2026.

Discretionary: $649,341,666.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 446 Assets $101,605,345 (16%)
High net worth individuals
Clients 264 Assets $524,368,554 (81%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 10 Assets $17,309,084 (3%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 117 Assets $6,058,683 (1%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Also doing business as
MPPL FINANCIAL
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2011 (15 years)
Employees
Total: 29. Performing investment advisory functions: 15.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
3 other offices, as of the August 2026 filing
Crystal Lake, ILDuluth, MNGrand Rapids, MN
States registered or notice-filed
6 states or jurisdictions
CAFLILMNTXWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$328M 2021 $408M 2022 $383M 2023 $432M 2024 $554M 2025 $649M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$649,341,66629July 20, 2026
October 2025$554,338,16029July 24, 2025
October 2024$431,813,93728July 18, 2024
October 2023$382,595,31730September 13, 2023
October 2022$408,048,02930September 23, 2022
October 2021$327,571,35127May 11, 2021

Regulatory assets under management: $327,571,351 in the October 2021 data and $649,341,666 in the October 2026 data, up 98%.

Total employees: 27 in October 2021 and 29 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 14 to 15.
    • Regulatory assets under management went from $554,338,160 to $649,341,666 (+17%).
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
mpplfinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Midwest Professional Planners, Ltd. (CRD 112995): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/midwest-professional-planners-ltd-wausau-wi-112995