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AdvisorCensus / Financial advisors / California / San Diego / Madison Avenue Securities, LLC

Madison Avenue Securities, LLC

San Diego, CASEC-registered investment adviserCRD 23224

Filed as MADISON AVENUE SECURITIES, LLC

Madison Avenue Securities, LLC is an SEC-registered investment advisory firm in San Diego, CA, registered since 2009, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 3, 2026.

17 years
registered since 2009
$2,019,427,633
assets under management
4 arrangements
Percentage of assets, Hourly and more
10
disclosure items (Item 11)

Quick answers

From the filing

How is Madison Avenue Securities, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Madison Avenue Securities, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

How much does Madison Avenue Securities, LLC charge?

Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $300 an hour; Hourly rate: $250 an hour. Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Madison Avenue Securities, LLC located?

Madison Avenue Securities, LLC's principal office is in San Diego, CA, according to its Form ADV; the October 2026 filing also lists 24 other offices (Schedule D, Section 1.F).

Is Madison Avenue Securities, LLC registered with the SEC or a state?

Madison Avenue Securities, LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 23224.

How much does Madison Avenue Securities, LLC manage?

Madison Avenue Securities, LLC reports $2,019,427,633 in regulatory assets under management in its Form ADV filing dated September 3, 2026 (79% discretionary).

How have Madison Avenue Securities, LLC's assets and staff changed since 2021?

In the Form ADV data for Madison Avenue Securities, LLC: Regulatory assets under management: $1,355,347,462 in the October 2021 data and $2,019,427,633 in the October 2026 data, up 49%. Total employees: 93 in October 2021 and 125 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Madison Avenue Securities, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (13,536); high net worth individuals (548); charitable organizations (10).

Which custodians does Madison Avenue Securities, LLC use?

Madison Avenue Securities, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

Does Madison Avenue Securities, LLC report any disciplinary disclosures?

Reports 10 disclosure items on Form ADV Item 11: yes answers to 2 questions about criminal matters and 8 questions about regulatory matters (11.A(1), 11.A(2), 11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.E(1), 11.E(2)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/23224

What changed in Madison Avenue Securities, LLC's recent Form ADV filings?

In the October 2026 filing data: Item 11 disclosure answers changed: 10 yes answers, previously 9 (now yes: 11.A(1)).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Hourly rate: $300 an hour

The brochure's wording
The fee for such services is $300 per hour ($250 for Kansas residents), but your IAR may discount the fee.

Hourly rate: $250 an hour

The brochure's wording
The fee for such services is $300 per hour ($250 for Kansas residents), but your IAR may discount the fee.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$2,019,427,633

$2,019,427,633 as of October 2026, filing dated September 3, 2026.

Discretionary: $1,588,895,409.Non-discretionary: $430,532,224.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 13,536 Assets $1,740,184,179 (86%)
High net worth individuals
Clients 548 Assets $272,549,253 (13%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 5 Assets $4,547,454 (0%)
Charitable organizations
Clients 10 Assets $2,146,747 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2009 (17 years)
Employees
Total: 125. Performing investment advisory functions: 81.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
24 other offices, as of the October 2026 filing
Atlanta, GABloomfield Hills, MICoeur D'Alene, IDCrestwood, ILDerby, KSEvansville, INFranklin, TNFt. Mitchell, KYGreenville, SCLakewood, COLewiston, IDLos Angeles, CAMacon, GAMountaintop, PAOak Ridge, NJOcean View, NJOrlando, FLPrairie Village, KSRoanoke, VASan Diego, CASanta Rosa Beach, FLSkokie, ILSuwanee, GAWinter Park, FL
States registered or notice-filed
50 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWV

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

10 Reports 10 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Criminal matters Items 11.A and 11.B

  • 11.A(1) In the past ten years, has the firm or an advisory affiliate been convicted of, or pleaded guilty or no contest to, a felony?
  • 11.A(2) In the past ten years, has the firm or an advisory affiliate been charged with a felony?

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
  • 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.E(1) Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.36B 2021 $1.77B 2022 $1.62B 2023 $1.82B 2024 $2.04B 2025 $2.02B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$2,019,427,633125September 3, 2026
October 2025$2,038,801,71293May 7, 2025
October 2024$1,824,130,785102August 5, 2024
October 2023$1,620,719,67499August 21, 2023
October 2022$1,765,835,70596June 27, 2022
October 2021$1,355,347,46293March 30, 2021

Regulatory assets under management: $1,355,347,462 in the October 2021 data and $2,019,427,633 in the October 2026 data, up 49%.

Total employees: 93 in October 2021 and 125 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Item 11 disclosure answers changed: 10 yes answers, previously 9 (now yes: 11.A(1)).
  2. June 2026
    • Updated its list of owners and control persons (Schedule A).
  3. April 2026
    • Item 11 disclosure answers changed: 9 yes answers, previously 8 (now yes: 11.A(2)).
    • Employees performing advisory functions went from 76 to 81.
    • Changed its office addresses in Macon, GA.
    • Changed its office addresses in Santa Rosa Beach, FL.
    • Added an office in Derby, KS.
    • No longer lists an office in Albuquerque, NM.
    • No longer lists an office in Atascadero, CA.
    • No longer lists an office in Beachwood, OH.
    • No longer lists an office in Bedford, NH.
    • No longer lists an office in Boca Raton, FL.
    • No longer lists an office in Bourbonnais, IL.
    • No longer lists an office in Brentwood, TN.
    • No longer lists an office in Brielle, NJ.
    • No longer lists an office in Carnation, WA.
    • No longer lists an office in Clover, SC.
    • No longer lists an office in Colbert, WA.
    • No longer lists an office in Dallas, TX.
    • No longer lists an office in Dublin, GA.
    • No longer lists an office in El Paso, TX.
    • No longer lists an office in Greencastle, PA.
    • No longer lists an office in Jersey City, NJ.
    • No longer lists an office in Kennewick, WA.
    • No longer lists an office in Lansing, MI.
    • No longer lists an office in Little Silver, NJ.
    • No longer lists an office in Loves Park, IL.
    • No longer lists an office in New York, NY.
    • No longer lists an office in Rancho Santa Fe, CA.
    • No longer lists an office in Ruidoso, NM.
    • No longer lists an office in Scranton, PA.
    • No longer lists an office in Topeka, KS.
    • No longer lists an office in Washington Crossing, PA.
    • No longer lists an office in West Palm Beach, FL.
    • No longer lists an office in Woodridge, IL.
    • Updated its list of owners and control persons (Schedule A).
  4. December 2025
    • Its Item 11 disclosure answers changed (now yes: 11.E(1); now no: 11.E(4)).
  5. November 2025
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
mas-bd.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Madison Avenue Securities, LLC (CRD 23224): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/madison-avenue-securities-llc-san-diego-ca-23224