AdvisorCensus / Financial advisors / New York / New York / Madison Advisory Services, Inc.
Madison Advisory Services, Inc. is an SEC-registered investment advisory firm in White Plains, NY, registered since 2015, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 3, 2026.
Quick answers
From the filingHow is Madison Advisory Services, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Madison Advisory Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does Madison Advisory Services, Inc. charge?
Its Form ADV Part 2A brochure dated March 23, 2026 states: Flat fee: $250 to $20,000 (planning services); Hourly rate: $500 an hour (hourly advisory services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Madison Advisory Services, Inc. located?
Madison Advisory Services, Inc.'s principal office is in White Plains, NY, according to its Form ADV; the May 2026 filing also lists 3 other offices (Schedule D, Section 1.F).
Is Madison Advisory Services, Inc. registered with the SEC or a state?
Madison Advisory Services, Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 132386.
How much does Madison Advisory Services, Inc. manage?
Madison Advisory Services, Inc. reports $509,747,075 in regulatory assets under management in its Form ADV filing dated April 3, 2026 (100% discretionary).
How have Madison Advisory Services, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Madison Advisory Services, Inc.: Regulatory assets under management: $274,866,038 in the October 2021 data and $509,747,075 in the October 2026 data, up 85%. Total employees: 18 in October 2021 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Madison Advisory Services, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (877); high net worth individuals (203); pension and profit sharing plans (but not the plan participants or government pension plans) (18).
Which custodians does Madison Advisory Services, Inc. use?
Madison Advisory Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists SEI Investments Distribution Co. as a custodian holding 10% or more of its separately managed account assets.
Does Madison Advisory Services, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132386
What changed in Madison Advisory Services, Inc.'s recent Form ADV filings?
In the April 2026 filing data: No longer lists the business name Madison. Employees performing advisory functions went from 14 to 11. Regulatory assets under management went from $428,867,970 to $509,747,075 (+19%). Added an office in Raleigh, NC. Registered or notice-filed in NH.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Flat fee: $250 to $20,000 (planning services)
The brochure's wording
Fixed Fee $250 to $20,000 Payable one-half (1/2) upon execution of the advisory agreement with Madison Advisory and the balance due at the time of presentation of the plan
Hourly rate: $500 an hour (hourly advisory services)
The brochure's wording
Hourly Fee $500 per hour Payable as invoiced by Madison Advisory. Generally, Madison Advisory will invoice client for all time spent each month.
As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$509,747,075 as of October 2026, filing dated April 3, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 16. Performing investment advisory functions: 11.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
3 other offices, as of the May 2026 filing
- States registered or notice-filed
-
13 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $509,747,075 | 16 | April 3, 2026 |
| October 2025 | $428,867,970 | 15 | July 29, 2025 |
| October 2024 | $369,350,017 | 17 | February 12, 2024 |
| October 2023 | $355,185,981 | 17 | June 2, 2023 |
| October 2022 | $378,025,083 | 18 | March 10, 2022 |
| October 2021 | $274,866,038 | 18 | September 8, 2021 |
Regulatory assets under management: $274,866,038 in the October 2021 data and $509,747,075 in the October 2026 data, up 85%.
Total employees: 18 in October 2021 and 16 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- No longer lists the business name Madison.
- Employees performing advisory functions went from 14 to 11.
- Regulatory assets under management went from $428,867,970 to $509,747,075 (+19%).
- Added an office in Raleigh, NC.
- Registered or notice-filed in NH.
- January 2026
- Employees performing advisory functions went from 15 to 14.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Madison Advisory Services, Inc. (CRD 132386): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/madison-advisory-services-inc-white-plains-ny-132386