AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Illinois / Chicago / M1 Advisory

M1 Advisory

Chicago, ILSEC-registered investment adviserCRD 249787

Filed as M1 ADVISORY · Legal name M1 Advisory Services LLC

M1 Advisory is an SEC-registered investment advisory firm in Chicago, IL, registered since 2015, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated October 1, 2026.

11 years
registered since 2015
$1,480,000,000
assets under management
1 arrangement
Percentage of assets
2
disclosure items (Item 11)

Quick answers

From the filing

How is M1 Advisory compensated?

On its Form ADV (Item 5.E, October 2026), M1 Advisory reports these compensation arrangements: a percentage of assets under its management.

What does M1 Advisory's brochure say about its fees?

Its Form ADV Part 2A brochure dated July 8, 2026 states: Asset-based fee: up to 0.2% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is M1 Advisory located?

M1 Advisory's principal office is in Chicago, IL, according to its Form ADV.

Is M1 Advisory registered with the SEC or a state?

M1 Advisory is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 249787.

How much does M1 Advisory manage?

M1 Advisory reports $1,480,000,000 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (0% discretionary).

How have M1 Advisory's assets and staff changed since 2021?

In the Form ADV data for M1 Advisory: Regulatory assets under management: $0 in the October 2021 data and $1,480,000,000 in the October 2026 data. Total employees: 13 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does M1 Advisory serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (11,400).

Which custodians does M1 Advisory use?

M1 Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Apex Clearing Corporation as a custodian holding 10% or more of its separately managed account assets.

Does M1 Advisory report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.G (pending regulatory proceeding). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/249787

Does M1 Advisory state an account minimum?

Its Form ADV Part 2A brochure dated July 8, 2026 says: "The Firm does not impose a minimum account size or minimum investment amount."

What changed in M1 Advisory's recent Form ADV filings?

In the October 2026 filing data: Regulatory assets under management went from $633,573 to $1,480,000,000 (+233496%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 0.2% of assets a year (the maximum the brochure states)

The brochure's wording
The annual advisory fee charged to a client's account will not exceed 0.20% per year.
The Firm does not currently operate a tiered or breakpoint fee schedule.

Account minimum: None

The brochure's wording
The Firm does not impose a minimum account size or minimum investment amount.

As stated in the firm's Form ADV Part 2A brochure dated July 8, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,480,000,000

$1,480,000,000 as of October 2026, filing dated October 1, 2026.

Discretionary: $0.Non-discretionary: $1,480,000,000.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 11,400 Assets $1,480,000,000 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Legal name
M1 Advisory Services LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2015 (11 years)
Employees
Total: 14. Performing investment advisory functions: 0.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
53 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
  • 11.G Is the firm or an advisory affiliate now the subject of a regulatory proceeding that could result in a yes answer to any part of 11.C, 11.D, or 11.E?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$0 2021 $0 2022 $0 2023 Not reported 2024 Not reported 2025 $1.48B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,480,000,00014October 1, 2026
October 2025Not reported17March 11, 2025
October 2024Not reported24May 21, 2024
October 2023$020July 13, 2023
October 2022$020September 12, 2022
October 2021$013March 5, 2021

Regulatory assets under management: $0 in the October 2021 data and $1,480,000,000 in the October 2026 data.

Total employees: 13 in October 2021 and 14 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Regulatory assets under management went from $633,573 to $1,480,000,000 (+233496%).
  2. May 2026
    • Registered or notice-filed in AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
m1.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. M1 Advisory (CRD 249787): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/m1-advisory-chicago-il-249787