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Lyons Investment Management

Winter Park, FLSEC-registered investment adviserCRD 166788

Filed as LYONS INVESTMENT MANAGEMENT · Legal name Great Northern Asset Management, Inc.

Lyons Investment Management is an SEC-registered investment advisory firm in Winter Park, FL, registered since 2013, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

13 years
registered since 2013
$73,067,315
assets under management
2 arrangements
Percentage of assets, Performance-based
None
disclosure items (Item 11)

Quick answers

From the filing

How is Lyons Investment Management compensated?

On its Form ADV (Item 5.E, October 2026), Lyons Investment Management reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

How much does Lyons Investment Management charge?

Its Form ADV Part 2A brochure dated March 25, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Lyons Investment Management located?

Lyons Investment Management's principal office is in Winter Park, FL, according to its Form ADV.

Is Lyons Investment Management registered with the SEC or a state?

Lyons Investment Management is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 166788.

How much does Lyons Investment Management manage?

Lyons Investment Management reports $73,067,315 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary).

How have Lyons Investment Management's assets and staff changed since 2021?

In the Form ADV data for Lyons Investment Management: Regulatory assets under management: $91,159,321 in the October 2021 data and $73,067,315 in the October 2026 data, down 20%. Total employees: 6 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Lyons Investment Management serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (15); high net worth individuals (14); pension and profit sharing plans (but not the plan participants or government pension plans) (2).

Which custodians does Lyons Investment Management use?

Lyons Investment Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists US Bank as a custodian holding 10% or more of its separately managed account assets.

Does Lyons Investment Management report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/166788

What changed in Lyons Investment Management's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $64,189,094 to $73,067,315 (+14%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)

The brochure's wording
Our annual fee for portfolio management services will not exceed 1.50% of the market value of your assets under our management.

As stated in the firm's Form ADV Part 2A brochure dated March 25, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$73,067,315

$73,067,315 as of October 2026, filing dated March 25, 2026.

Discretionary: $73,067,315.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 15 Assets $6,430,824 (9%)
High net worth individuals
Clients 14 Assets $49,382,262 (68%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $3,214,375 (4%)
Corporations or other businesses not listed above
Clients 2 Assets $10,552,563 (14%)
Other
Clients 2 Assets $3,487,291 (5%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Legal name
Great Northern Asset Management, Inc.
Also doing business as
GREAT NORTHERN CAPITAL
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2013 (13 years)
Employees
Total: 5. Performing investment advisory functions: 2.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
4 states or jurisdictions
FLNJNYTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$91.2M 2021 $79.1M 2022 $70.6M 2023 $61.6M 2024 $64.2M 2025 $73.1M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$73,067,3155March 25, 2026
October 2025$64,189,0945March 21, 2025
October 2024$61,637,2226March 15, 2024
October 2023$70,636,7406March 10, 2023
October 2022$79,095,4076March 23, 2022
October 2021$91,159,3216September 1, 2021

Regulatory assets under management: $91,159,321 in the October 2021 data and $73,067,315 in the October 2026 data, down 20%.

Total employees: 6 in October 2021 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $64,189,094 to $73,067,315 (+14%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
gnci.comlyonsinvest.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Lyons Investment Management (CRD 166788): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/lyons-investment-management-winter-park-fl-166788