AdvisorCensus / Financial advisors / Michigan / Kalamazoo / Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC is an SEC-registered investment advisory firm in Kalamazoo, MI, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.
Quick answers
From the filingHow is Long Road Investment Counsel, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Long Road Investment Counsel, LLC reports these compensation arrangements: a percentage of assets under its management.
What does Long Road Investment Counsel, LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 20, 2026 states: Up to $1,000,000: 0.8% a year; $1,000,000 to $5,000,000: 0.75% a year; Above $5,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Long Road Investment Counsel, LLC located?
Long Road Investment Counsel, LLC's principal office is in Kalamazoo, MI, according to its Form ADV.
Is Long Road Investment Counsel, LLC registered with the SEC or a state?
Long Road Investment Counsel, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 171343.
How much does Long Road Investment Counsel, LLC manage?
Long Road Investment Counsel, LLC reports $346,435,000 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary).
How have Long Road Investment Counsel, LLC's assets and staff changed since 2021?
In the Form ADV data for Long Road Investment Counsel, LLC: Regulatory assets under management: $243,736,000 in the October 2021 data and $346,435,000 in the October 2026 data, up 42%. Total employees: 1 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Long Road Investment Counsel, LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (34).
Which custodians does Long Road Investment Counsel, LLC use?
Long Road Investment Counsel, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists PNC Bank and William Blair as custodians holding 10% or more of its separately managed account assets.
Does Long Road Investment Counsel, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/171343
Does Long Road Investment Counsel, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 20, 2026 says: "The minimum account size is $1 million, but we reserve the right to waive that requirement at our discretion."
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $1,000,000 | 0.8% |
| $1,000,000 to $5,000,000 | 0.75% |
| Above $5,000,000 | 0.5% |
The brochure's wording
.8% per year of the first $1,000,000 in assets .75% per year in the next $4,000,000 in assets .5% per year for the remaining assets
Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)
The brochure's wording
The minimum account size is $1 million, but we reserve the right to waive that requirement at our discretion.
As stated in the firm's Form ADV Part 2A brochure dated March 20, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$346,435,000 as of October 2026, filing dated March 20, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2014 (12 years)
- Employees
- Total: 2. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $346,435,000 | 2 | March 20, 2026 |
| October 2025 | $315,645,000 | 2 | April 7, 2025 |
| October 2024 | $284,039,000 | 1 | March 26, 2024 |
| October 2023 | $252,905,000 | 1 | March 23, 2023 |
| October 2022 | $301,115,000 | 1 | March 28, 2022 |
| October 2021 | $243,736,000 | 1 | March 23, 2021 |
Regulatory assets under management: $243,736,000 in the October 2021 data and $346,435,000 in the October 2026 data, up 42%.
Total employees: 1 in October 2021 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 monthsNo changes to these filed facts in the last 12 months of filing data.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Long Road Investment Counsel, LLC (CRD 171343): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/long-road-investment-counsel-llc-kalamazoo-mi-171343