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AdvisorCensus / Financial advisors / Michigan / Detroit / Lakeshore Financial Planning Inc.

Lakeshore Financial Planning Inc.

Saint Clair Shores, MISEC-registered investment adviserCRD 299129

Filed as LAKESHORE FINANCIAL PLANNING INC.

Lakeshore Financial Planning Inc. is an SEC-registered investment advisory firm in Saint Clair Shores, MI, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 11, 2026.

7 years
registered since 2018
$469,250,841
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is Lakeshore Financial Planning Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Lakeshore Financial Planning Inc. reports these compensation arrangements: a percentage of assets under its management.

How much does Lakeshore Financial Planning Inc. charge?

Its Form ADV Part 2A brochure dated February 11, 2026 states: Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Lakeshore Financial Planning Inc. located?

Lakeshore Financial Planning Inc.'s principal office is in Saint Clair Shores, MI, according to its Form ADV; the March 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Lakeshore Financial Planning Inc. registered with the SEC or a state?

Lakeshore Financial Planning Inc. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 299129.

How much does Lakeshore Financial Planning Inc. manage?

Lakeshore Financial Planning Inc. reports $469,250,841 in regulatory assets under management in its Form ADV filing dated February 11, 2026 (100% discretionary).

How have Lakeshore Financial Planning Inc.'s assets and staff changed since 2021?

In the Form ADV data for Lakeshore Financial Planning Inc.: Regulatory assets under management: $288,947,856 in the October 2021 data and $469,250,841 in the October 2026 data, up 62%. Total employees: 6 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Lakeshore Financial Planning Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (346); high net worth individuals (145).

Which custodians does Lakeshore Financial Planning Inc. use?

Lakeshore Financial Planning Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Funds, Raymond James & Associates, Inc. and Raymond James Trust Company of New Hampshire as custodians holding 10% or more of its separately managed account assets.

Does Lakeshore Financial Planning Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/299129

What changed in Lakeshore Financial Planning Inc.'s recent Form ADV filings?

In the March 2026 filing data: Regulatory assets under management went from $403,649,716 to $469,250,841 (+16%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it)

The brochure's wording
Our annual fee for portfolio management services varies between 0.50% to 1.50% depending upon the market value of your assets under our management, the type and complexity of the asset management services provided, as well as the level of administration requested either directly or assumed by the client.

As stated in the firm's Form ADV Part 2A brochure dated February 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$469,250,841

$469,250,841 as of October 2026, filing dated February 11, 2026.

Discretionary: $469,250,841.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 346 Assets $130,294,517 (28%)
High net worth individuals
Clients 145 Assets $338,956,324 (72%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (7 years)
Employees
Total: 5. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the March 2026 filing
Rochester, MI
States registered or notice-filed
10 states or jurisdictions
AZCAFLILMAMINHOHSCTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$289M 2021 $355M 2022 $314M 2023 $354M 2024 $404M 2025 $469M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$469,250,8415February 11, 2026
October 2025$403,649,7166July 25, 2025
October 2024$354,191,3726March 6, 2024
October 2023$313,813,7306February 21, 2023
October 2022$355,113,3207March 15, 2022
October 2021$288,947,8566September 8, 2021

Regulatory assets under management: $288,947,856 in the October 2021 data and $469,250,841 in the October 2026 data, up 62%.

Total employees: 6 in October 2021 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • Regulatory assets under management went from $403,649,716 to $469,250,841 (+16%).
  2. December 2025
    • Registered or notice-filed in MA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
lakeshorefinancialplanning.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Lakeshore Financial Planning Inc. (CRD 299129): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/lakeshore-financial-planning-inc-saint-clair-shores-mi-299129