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AdvisorCensus / Financial advisors / North Carolina / Charlotte / Independent Advisor Alliance, LLC

Independent Advisor Alliance, LLC

Charlotte, NCSEC-registered investment adviserCRD 168267

Filed as INDEPENDENT ADVISOR ALLIANCE, LLC

Independent Advisor Alliance, LLC is an SEC-registered investment advisory firm in Charlotte, NC, registered since 2013, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.

12 years
registered since 2013
$17,233,280,665
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Independent Advisor Alliance, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Independent Advisor Alliance, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Independent Advisor Alliance, LLC located?

Independent Advisor Alliance, LLC's principal office is in Charlotte, NC, according to its Form ADV; the October 2026 filing also lists 103 other offices (Schedule D, Section 1.F).

Is Independent Advisor Alliance, LLC registered with the SEC or a state?

Independent Advisor Alliance, LLC is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 168267.

How much does Independent Advisor Alliance, LLC manage?

Independent Advisor Alliance, LLC reports $17,233,280,665 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (100% discretionary).

How have Independent Advisor Alliance, LLC's assets and staff changed since 2021?

In the Form ADV data for Independent Advisor Alliance, LLC: Regulatory assets under management: $7,652,015,425 in the October 2021 data and $17,233,280,665 in the October 2026 data, up 125%. Total employees: 208 in October 2021 and 251 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Independent Advisor Alliance, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (26,649); high net worth individuals (15,578); corporations or other businesses not listed above (967).

Which custodians does Independent Advisor Alliance, LLC use?

Independent Advisor Alliance, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

Does Independent Advisor Alliance, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/168267

What changed in Independent Advisor Alliance, LLC's recent Form ADV filings?

In the October 2026 filing data: Added an office in Ft. Mitchell, KY.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated August 19, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$17,233,280,665

$17,233,280,665 as of October 2026, filing dated September 30, 2026.

Discretionary: $17,233,280,665.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 26,649 Assets $4,349,658,543 (25%)
High net worth individuals
Clients 15,578 Assets $11,970,685,607 (69%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 875 Assets $147,658,234 (1%)
Charitable organizations
Clients 932 Assets $472,771,567 (3%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 967 Assets $292,423,392 (2%)
Other
Clients 1 Assets $83,322 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Also doing business as
AEGIS WEALTH PARTNERS, ALTITUDE WEALTH MANAGEMENT, ARMFIELD WEALTH, ASHWOOD WEALTH MANAGEMENT, ASSET ADVISORS, ATLANTIC COAST WEALTH MANAGEMENT, AVONDALE WEALTH ADVISORS, BARNES BENEFIT CONSULTANTS, BARNES CAPITAL GROUP, BASS FINANCIAL MANAGEMENT, BLACKBRIDGE FINANCIAL, BLUEWATER FINANCIAL SERVICES, BRYANT & BOLICK FINANCIAL SERVICES, BUDD WEALTH MANAGEMENT, CHAMPION WEALTH MANAGEMENT, CHARLOTTE WEALTH, CHARLOTTE WEALTH ADVISORS, CHARLOTTE WEALTH MANAGEMENT, CLARIDENCE WEALTH, CMPD12 CAPITAL, COASTAL FINANCIAL PLANNING GROUP, COJO BAY ADVISORS, COMPREHENSIVE PLANNING, CONNECTED WEALTH MANAGEMENT, COUNCIL FAMILY OFFICE, CREDO FINANCIAL ADVISORS, CRESCENDO WEALTH STRATEGIES, CRESCENT FINANCIAL GROUP, CROSSOVER POINT ADVISORS, CROSSROADS FINANCIAL GROUP, CT FINANCIAL, CURRY, MOORE & ASSOCIATES WEALTH ADVISORS, CWL WEALTH MANAGEMENT, DAVIS FINANCIAL, DAWES WEALTH MANAGEMENT, DECKERT FINANCIAL, DESIGNING WEALTH, DILL FINANCIAL SERVICES, DISTINCTIVE WEALTH MANAGEMENT, EBERST WEALTH MANAGEMENT, FIRST COMMUNITY FINANCIAL CONSULTANTS, FIT FINANCIAL WEALTH MANAGEMENT, FIVESTONE FINANCIAL, FORWARD FINANCIAL GROUP, FOUNDERS PRIVATE WEALTH, FREEDOM WEALTH PARTNERS, FREEMAN FINANCIAL, GASKINS GIBSON CAPITAL, GENESIS FINANCIAL PARTNERS, GENWEALTH FINANCIAL ADVISORS, GRACE FINANCIAL SERVICES, H. DEWEY THOMPSON FINANCIAL SERVICE, HARVEST WEALTH MANAGEMENT, HARVEY WEALTH MANAGEMENT, HARWOOD WEALTH MANAGEMENT, HENSLEY RETIREMENT PLANNING, HOLLOWELL FINANCIAL GROUP, HOWARD WEALTH MANAGEMENT, INTEGRATED WEALTH STRATEGIES, INVESTRA, INVESTRA FINANCIAL SERVICES, JACKSON FINANCIAL GROUP, JN WEALTH STRATEGIES, JOHN BAILEY FINANCIAL, KNIGHT FINANCIAL PLANNING SERVICES, KORNERSTONE WEALTH MANAGEMENT, LIBERAL INVESTING, LIBERTY POINT ADVISORS, LIVSWELL, LORD WEALTH MANAGEMENT, MARKEY WEALTH MANAGEMENT, MARLINE & ASSOCIATES WEALTH MANAGEMENT, MARZANO CAPITAL GROUP, MATT MIKOLAJEWSKI WEALTH MANAGEMENT, METCALF CAPITAL WEALTH MANAGEMENT, METCAP, METCAP WEALTH MANAGEMENT, MOORE & BURKHARDT WEALTH MANAGEMENT, NEW MARKET FINANCIAL ADVISORS, NEWPORT FINANCIAL PLANNING, NORTH POINT FINANCIAL PLANNERS, NORTON FINANICAL, ONE TREE HILL INVESTMENT ADVISORS, PAOLINI FINANCIAL GROUP, PRECISION POINT WEALTH MANAGEMENT, PROSPERITY WEALTH ADVISORS, PROVENCE WEALTH MANAGEMENT GROUP, R.F. TOLBERT FINANCIAL GROUP, R.F. TOLBERT WEALTH MANAGEMENT, R.J. SCHRIFT PRIVATE ASSET MANAGEMENT, REBER INVESTMENTS, RETIREMENT PATH FINANCIAL, REVANT WEALTH, RJ WEALTH MANAGEMENT, RUTLEDGE FINANCIAL PARTNERS, SAGE FINANCIAL SYSTEMS, SCHMIDT FINANCIAL RESOURCES, SECOND HALF STRATEGIES, SILVER KEY WEALTH MANAGEMENT, SISLO WEALTH MANAGEMENT, SIX PILLARS FINANCIAL ADVISORS, SIXTH MAN SPORTS MANAGEMENT AND FINANCIAL PLANNING, SOCRATIC BETTER WEALTH, SOLIDA FINANCIAL, SPARK, STEPHS TWO CENTS, STEWARD GUIDE WEALTH PARTNERS, STILLWATER FINANCIAL ADVISORS, STOCKBRIDGE WEALTH ADVISORS, STRAIGHT ARROW FINANCIAL GROUP, TALLUS CAPITAL MANAGEMENT, THE 680 GROUP, THE FINANCIAL KNOT, THOMPSON WEALTH MANAGEMENT, THREE TRAILS WEALTH MANAGEMENT, TOURBILLION FINANCIAL ADVISORS, TRUE NORTH FINANCIAL PLANNING, TRUE WEALTH MANAGEMENT, TYRRELL AND ASSOCIATES WEALTH MANAGEMENT, UP FINANCIAL, VANDER LUGT CAPITAL MANAGEMENT, VIBE WEALTH PARTNERS, VISIONARY SQUARE, VIVANT FINANCIAL SERVICES, WAKEPOINT WEALTH, WAKEPOINTE WEALTH ADVISORS, WAY & WAY, WAY & WAY INVESTMENT ADVISORS, WEALTH BALANCE ADVISORS, WIEFERICH FINANCIAL
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2013 (12 years)
Employees
Total: 251. Performing investment advisory functions: 247.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
103 other offices, as of the October 2026 filing
Aiken, SCAlexander, ARAtlanta, GAAve Maria, FLBelmont, NCBend, ORBismarck, NDBoca Raton, FLBrentwood, TNCanton, OHCarrollton, GACharleston, SCCharlotte, NCChattanooga, TNChesapeake, VACincinnati, OHClemmons, NCClemson, SCCollege Grove, TNColumbia, SCConway, ARCornelius, NCCoshocton, OHDallas, TXDavie, FLDelafield, WIDenver, NCDuluth, MNEl Dorado, AREl Paso, TXFort Collins, COFranklin, TNFremont, CAFt. Mitchell, KYGainesville, FLGrand Rapids, MIGreensboro, NCGreenville, SCHampton, VAHigh Point, NCHilton Head Island, SCHixson, TNHolland, MIHoschton, GAHot Springs, ARHouston, TXIncline Village, NVIrmo, SCIrvine, CAJackson, TNJacksonville, FLJoplin, MOJupiter, FLKennesaw, GAKokomo, INLake Wylie, SCLeawood, KSLeesburg, VALexington, KYLexington, SCLittle Rock, ARLongmont, COMaitland, FLManhattan, KSMatthews, NCMenomonee Falls, WIMetarie, LAMooresville, NCMount Dora, FLMount Pleasant, MINapoleon, OHNashua, NHOregon City, ORPeachtree City, GAPonte Vedra Beach, FLPooler, GARaleigh, NCRichfield, WIRoanoke, VARogers, ARSalem, SCSalisbury, NCSan Diego, CASeattle, WASouth Portland, MESouthport, NCSpringfield, MOSt. Charles, ILSummerfield, NCSussex, WITallahassee, FLTampa, FLTecumseh, KSTemple, TXToledo, OHVero Beach, FLVestavia Hills, ALVineland, NJWalls, MSWauwatosa, WIWeston, FLWilmington, NCZanesville, OH
States registered or notice-filed
52 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$7.65B 2021 $9.83B 2022 $10.1B 2023 $12.8B 2024 $14.1B 2025 $17.2B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$17,233,280,665251September 30, 2026
October 2025$14,074,143,679283June 6, 2025
October 2024$12,826,908,245230August 15, 2024
October 2023$10,095,700,130227August 31, 2023
October 2022$9,830,340,002207July 15, 2022
October 2021$7,652,015,425208October 1, 2021

Regulatory assets under management: $7,652,015,425 in the October 2021 data and $17,233,280,665 in the October 2026 data, up 125%.

Total employees: 208 in October 2021 and 251 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Added an office in Ft. Mitchell, KY.
  2. September 2026
    • No longer lists the business name Palmetto Investment Consultants.
    • No longer lists the business name Darpel & Howard Wealth Advisors.
    • Added the business name Howard Wealth Management.
    • No longer lists an office in Crestview Hills, KY.
    • No longer lists an office in Rock Hill, SC.
  3. July 2026
    • Added the business name Aegis Wealth Partners.
  4. June 2026
    • Added the business name Charlotte Wealth Management.
    • Added the business name Charlotte Wealth.
    • Added the business name Avondale Wealth Advisors.
  5. April 2026
    • No longer lists the business name Paradigm Wealth Partners.
    • Added the business name Crescendo Wealth Strategies.
    • Added the business name Paolini Financial Group.
    • Added the business name Visionary Square.
    • Employees performing advisory functions went from 219 to 247.
    • Regulatory assets under management went from $14,074,143,679 to $17,233,280,665 (+22%).
    • Added an office in Fort Collins, CO.
    • Added an office in Jupiter, FL.
    • No longer lists an office in Knoxville, TN.
  6. March 2026
    • Added the business name Integrated Wealth Strategies.
    • Added the business name Sixth MAN Sports Management and Financial Planning.
    • No longer lists the business name Cypress Capital.
    • No longer lists the business name E2E Financial.
    • No longer lists the business name Jeffery W. Masters & Associates.
    • No longer lists the business name K.A. Gregory Wealth Management.
    • No longer lists the business name Know My Plan.
    • No longer lists the business name Midtown Advisors.
    • No longer lists the business name Sixth MAN Sports Management.
    • No longer lists the business name Tallus Capital MGMT.
    • No longer lists the business name What the Wealth.
    • Changed its office addresses in Conway, AR.
    • Changed its office addresses in Greensboro, NC.
    • Changed its office addresses in Mooresville, NC.
    • Added an office in Hampton, VA.
    • Added an office in Irvine, CA.
    • Added an office in Jacksonville, FL.
    • Added an office in Maitland, FL.
    • No longer lists an office in Atlanta, GA.
    • No longer lists an office in Cary, NC.
    • No longer lists an office in Charlotte, NC.
    • No longer lists an office in Raleigh, NC.
    • No longer lists an office in Tallahassee, FL.
    • No longer lists an office in Winston-Salem, NC.
    • Updated its list of owners and control persons (Schedule A).
  7. February 2026
    • Added the business name Vibe Wealth Partners.
  8. December 2025
    • Updated its list of owners and control persons (Schedule A).
  9. November 2025
    • Added the business name JN Wealth Strategies.
    • Added the business name Solida Financial.
    • Added an office in Charlotte, NC.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
2hstrategies.comaltitudewealthmanagement.comarmfieldwealth.comatlanticcoastwm.comavondalewealthadvisors.combarnescapgroup.combassfinancialmanagement.comblackbridgefinancial.comblackbridgegoodwin.comblackbridgenc.comblackbridgeoftheozarks.comblackbridgesc.comblackbridgeva.combryantandbolick.combuddwealth.comcfgsc.orgcfpgroup.bizchadtepe.comchampinvestor.comcharlottewealthadvisors.comclaridencewealth.comcmpd12.comconnected-wealth.comcouncilfamilyoffice.comcpckokomo.comcraigfaile.comcredofinancialadvisors.comcrescendo-wealth.comcrescentfinancialgroup.comcrossoverpnt.comcrossroadsfinancial.groupcurrymooreassociates.comdaweswealthmanagement.comdillfinancial.comdistinctivewealthmanagement.comfinancialplans.netfirstcommunityfc.comfitfinancialwm.comfivestonefinancial.netforwardfg.comfoundersprivatewealth.comfreedomwealthpartners.comfreemanfinancial.netgaskinsgibsoncapital.comgenesisfinancialpartners.comgetreadyforthefuture.comharvest-wm.comharveywealth.comharwoodwealthmgmt.comhdeweythompsonfinancialservice.comhensleyretirementplanning.comhollowellfinancialgroup.comindependentadvisoralliance.cominvestra.comjacksonfinancialplanning.comjnwealthstrategies.comjohnbaileyfinancial.comkornerstonewealth.comlibertypointadvisors.comlivswell.comlordwealthmanagement.commaps.app.goo.gl/aVRuTEM36oTpVYLD9markeywealthmanagement.commarlinewealth.commarzanocapitalgroup.commetcap.memooreburkhardt.commytruewealth.netnewmarketfa.comnewportfinancialplanning.comnorthpointfp.comnortonfinancialinc.comonetreehilladvisors.compaolinifinancial.comprecisionpointwealthmanagement.comprosperitywa.compwmg.comreberinvestments.comretirementpath.netrftolbertwealth.comrjschrift.comrjwealthmgt.comrutledgefinancialpartnersllc.comsagefinancialsystems.comsilverkeywealth.comsislowealth.comsixpillarsfa.comsocraticbetterwealth.comsteward.guidestillwaterfa.comstockbridgewa.comstraightarrowfg.comtalluscapital.comthe680group.comthefinancialknot.comthreetrailswealth.comtjfaber.comtourbillionfa.comtruenorthfp.comvanderlugtcm.comvisionarysquare.comvivantfinancial.comwakepointe.comwayandwayinvest.comwealthbalanceadvisors.comwieferichfinancial.comyourwealthmgmt.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Independent Advisor Alliance, LLC (CRD 168267): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/independent-advisor-alliance-llc-charlotte-nc-168267