Huntington Financial Advisors

• A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

See the firm's brochure (dated August 21, 2026) for its fees and any account minimum, on the SEC's IAPD site.

$7,891,185,327 as of October 2026, filing dated August 21, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Portfolio management for individuals and/or small businesses
• Portfolio management for businesses (other than small businesses) or institutional clients
• Selection of other advisers (including private fund managers)

Legal name

The Huntington Investment Company

Also doing business as

HUNTINGTON FINANCIAL ADVISORS

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2000 (25 years)

Employees

Total: 520. Performing investment advisory functions: 415.

Wrap fee program participation

Yes.

Custodians (Schedule D, Section 5.K(3))

National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

23 other offices, as of the September 2026 filing

Avon, INBrunswick, OHByron Center, MICanton, OHCharlotte, NCChicago, ILCincinnati, OHCuyahoga Falls, OHDover, OHGahanna, OHHuntington, WVMaumee, OHMentor, OHMidland, MINew Albany, OHPerrysburg, OHRavenna, OHRocky River, OHStreetsboro, OHTraverse City, MIWest Chester, OHWilloughby, OHWorthington, OH

States registered or notice-filed

53 states or jurisdictions

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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

6 Reports 6 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

• 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
• 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
• 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
• 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
• 11.D(5) Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?
• 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $3,560,088,731 in the October 2021 data and $7,891,185,327 in the October 2026 data, up 122%.

Total employees: 369 in October 2021 and 520 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. September 2026
   • Updated its list of owners and control persons (Schedule A).
2. April 2026
   • Regulatory assets under management went from $6,344,121,382 to $7,891,185,327 (+24%).
   • Employees performing advisory functions went from 398 to 415.
   • Added an office in Avon, IN.
   • Added an office in Charlotte, NC.
   • Added an office in Cincinnati, OH.
   • Added an office in Cuyahoga Falls, OH.
   • Added an office in Midland, MI.
   • Added an office in Perrysburg, OH.
   • Added an office in Ravenna, OH.
   • Added an office in Rocky River, OH.
   • Added an office in Streetsboro, OH.
   • Added an office in Willoughby, OH.
   • No longer lists an office in Akron, OH.
   • No longer lists an office in Beaver, PA.
   • No longer lists an office in Bryan, OH.
   • No longer lists an office in Columbus, OH.
   • No longer lists an office in Dublin, OH.
   • No longer lists an office in Ft. Mitchell, KY.
   • No longer lists an office in Kalamazoo, MI.
   • No longer lists an office in Morgantown, WV.
   • No longer lists an office in Park Ridge, IL.
   • No longer lists an office in Saint Johns, MI.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.