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Hershey Financial Advisers, LLC

Lancaster, PASEC-registered investment adviserCRD 149907

Filed as HERSHEY FINANCIAL ADVISERS, LLC

Hershey Financial Advisers, LLC is an SEC-registered investment advisory firm in Lancaster, PA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.

3 years
registered since 2023
$151,711,016
assets under management
3 arrangements
Percentage of assets, Hourly and more
1
disclosure items (Item 11)

Quick answers

From the filing

How is Hershey Financial Advisers, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Hershey Financial Advisers, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Hershey Financial Advisers, LLC charge?

Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $150 to $250 an hour (investment planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Hershey Financial Advisers, LLC located?

Hershey Financial Advisers, LLC's principal office is in Lancaster, PA, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Hershey Financial Advisers, LLC registered with the SEC or a state?

Hershey Financial Advisers, LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 149907.

How much does Hershey Financial Advisers, LLC manage?

Hershey Financial Advisers, LLC reports $151,711,016 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (99% discretionary).

How have Hershey Financial Advisers, LLC's assets and staff changed since 2023?

In the Form ADV data for Hershey Financial Advisers, LLC: Regulatory assets under management: $107,909,674 in the October 2023 data and $151,711,016 in the October 2026 data, up 41%. Total employees: 8 in October 2023 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Hershey Financial Advisers, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (475); high net worth individuals (24); charitable organizations (4).

Does Hershey Financial Advisers, LLC report any disciplinary disclosures?

Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/149907

What changed in Hershey Financial Advisers, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 3 to 2. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Hourly rate: $150 to $250 an hour (investment planning services)

The brochure's wording
HFA provides investment planning services consistent with individual client's financial and tax statues, risk tolerance and investment objectives. Fees are billed at a negotiated rate between the parties. Hourly fees usually range from $150 to a maximum rate of $250 per hour.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$151,711,016

$151,711,016 as of October 2026, filing dated March 31, 2026.

Discretionary: $150,436,920.Non-discretionary: $1,274,096.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 475 Assets $106,335,306 (70%)
High net worth individuals
Clients 24 Assets $44,223,603 (29%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $449,657 (0%)
Charitable organizations
Clients 4 Assets $176,433 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 2 Assets $526,017 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2023 (3 years)
Employees
Total: 6. Performing investment advisory functions: 2.
Wrap fee program participation
No.
Other offices (Schedule D, Section 1.F)
2 other offices, as of the April 2026 filing
Jefferson City, TNKnoxville, TN
States registered or notice-filed
6 states or jurisdictions
FLMDNCPATNTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

1 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$108M 2023 $123M 2024 $139M 2025 $152M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$151,711,0166March 31, 2026
October 2025$139,268,5007March 24, 2025
October 2024$123,044,3527March 21, 2024
October 2023$107,909,6748May 2, 2023

Regulatory assets under management: $107,909,674 in the October 2023 data and $151,711,016 in the October 2026 data, up 41%.

Total employees: 8 in October 2023 and 6 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 3 to 2.
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
hersheyfinancialadvisers.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Hershey Financial Advisers, LLC (CRD 149907): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/hershey-financial-advisers-llc-lancaster-pa-149907