AdvisorCensus / Financial advisors / Virginia / Richmond / Heartwood Wealth Advisors, LLC
Heartwood Wealth Advisors, LLC is an SEC-registered investment advisory firm in Richmond, VA, registered since 2019, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated April 30, 2026.
Quick answers
From the filingHow is Heartwood Wealth Advisors, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Heartwood Wealth Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does Heartwood Wealth Advisors, LLC charge?
Its Form ADV Part 2A brochure dated February 6, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Heartwood Wealth Advisors, LLC located?
Heartwood Wealth Advisors, LLC's principal office is in Richmond, VA, according to its Form ADV.
Is Heartwood Wealth Advisors, LLC registered with the SEC or a state?
Heartwood Wealth Advisors, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 300273.
How much does Heartwood Wealth Advisors, LLC manage?
Heartwood Wealth Advisors, LLC reports $1,548,607,424 in regulatory assets under management in its Form ADV filing dated April 30, 2026 (91% discretionary).
How have Heartwood Wealth Advisors, LLC's assets and staff changed since 2021?
In the Form ADV data for Heartwood Wealth Advisors, LLC: Regulatory assets under management: $881,231,856 in the October 2021 data and $1,548,607,424 in the October 2026 data, up 76%. Total employees: 9 in October 2021 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Heartwood Wealth Advisors, LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (566); pension and profit sharing plans (but not the plan participants or government pension plans) (6); charitable organizations (2).
Does Heartwood Wealth Advisors, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/300273
Does Heartwood Wealth Advisors, LLC state an account minimum?
Its Form ADV Part 2A brochure dated February 6, 2026 says: "Heartwood recommends (but does not require) that clients have at least $2,000,000 in total manageable assets with the firm."
What changed in Heartwood Wealth Advisors, LLC's recent Form ADV filings?
In the March 2026 filing data: Regulatory assets under management went from $1,302,509,037 to $1,548,607,424 (+19%). Employees performing advisory functions went from 8 to 10.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: up to 1.5% of assets a year (the maximum the brochure states)
The brochure's wording
The maximum annual fee to be charged for our services will not exceed 1.5% of assets under management.
Account minimum: $2,000,000
The brochure's wording
Heartwood recommends (but does not require) that clients have at least $2,000,000 in total manageable assets with the firm.
As stated in the firm's Form ADV Part 2A brochure dated February 6, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,548,607,424 as of October 2026, filing dated April 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2019 (7 years)
- Employees
- Total: 13. Performing investment advisory functions: 10.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
9 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,548,607,424 | 13 | April 30, 2026 |
| October 2025 | $1,302,509,037 | 13 | May 20, 2025 |
| October 2024 | $1,125,175,360 | 13 | February 29, 2024 |
| October 2023 | $982,801,382 | 13 | February 17, 2023 |
| October 2022 | $1,005,565,944 | 11 | February 1, 2022 |
| October 2021 | $881,231,856 | 9 | March 29, 2021 |
Regulatory assets under management: $881,231,856 in the October 2021 data and $1,548,607,424 in the October 2026 data, up 76%.
Total employees: 9 in October 2021 and 13 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Regulatory assets under management went from $1,302,509,037 to $1,548,607,424 (+19%).
- Employees performing advisory functions went from 8 to 10.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Heartwood Wealth Advisors, LLC (CRD 300273): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/heartwood-wealth-advisors-llc-richmond-va-300273