AdvisorCensus / Financial advisors / Minnesota / Minneapolis / Hays Financial Group, LLC
Hays Financial Group, LLC is an SEC-registered investment advisory firm in Minneapolis, MN, registered since 2021, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.
Quick answers
From the filingHow is Hays Financial Group, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Hays Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does Hays Financial Group, LLC charge?
Its Form ADV Part 2A brochure dated March 25, 2026 states: Hourly rate: $500 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Hays Financial Group, LLC located?
Hays Financial Group, LLC's principal office is in Minneapolis, MN, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Hays Financial Group, LLC registered with the SEC or a state?
Hays Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 306877.
How much does Hays Financial Group, LLC manage?
Hays Financial Group, LLC reports $7,450,399,384 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (33% discretionary).
How have Hays Financial Group, LLC's assets and staff changed since 2021?
In the Form ADV data for Hays Financial Group, LLC: Regulatory assets under management: $433,809,797 in the October 2021 data and $7,450,399,384 in the October 2026 data, up 1617%. Total employees: 6 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Hays Financial Group, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (302); pension and profit sharing plans (but not the plan participants or government pension plans) (236); high net worth individuals (34).
Which custodians does Hays Financial Group, LLC use?
Hays Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Empower Retirement and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Hays Financial Group, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/306877
Does Hays Financial Group, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 25, 2026 says: "HFG generally does not impose a minimum relationship size."
What changed in Hays Financial Group, LLC's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 4 to 6. Regulatory assets under management went from $6,092,981,791 to $7,450,399,384 (+22%). Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None
The brochure's wording
HFG generally does not impose a minimum relationship size.
Hourly rate: $500 an hour (financial planning services)
The brochure's wording
Hourly engagements are billed at an hourly rate of up to $500 per hour. The Advisor’s fee is based on the complexity of the services to be provided
As stated in the firm's Form ADV Part 2A brochure dated March 25, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$7,450,399,384 as of October 2026, filing dated March 25, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2021 (5 years)
- Employees
- Total: 12. Performing investment advisory functions: 6.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the April 2026 filing
- States registered or notice-filed
-
13 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $7,450,399,384 | 12 | March 25, 2026 |
| October 2025 | $6,092,981,791 | 10 | March 27, 2025 |
| October 2024 | $5,098,398,433 | 7 | May 29, 2024 |
| October 2023 | $3,155,995,471 | 9 | April 24, 2023 |
| October 2022 | $1,840,747,318 | 12 | February 21, 2022 |
| October 2021 | $433,809,797 | 6 | July 19, 2021 |
Regulatory assets under management: $433,809,797 in the October 2021 data and $7,450,399,384 in the October 2026 data, up 1617%.
Total employees: 6 in October 2021 and 12 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 4 to 6.
- Regulatory assets under management went from $6,092,981,791 to $7,450,399,384 (+22%).
- Updated its list of owners and control persons (Schedule A).
- January 2026
- Registered or notice-filed in LA, NH.
- December 2025
- Registered or notice-filed in VA.
- November 2025
- Added an office in Richmond, VA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Hays Financial Group, LLC (CRD 306877): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/hays-financial-group-llc-minneapolis-mn-306877