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Greenlake Asset Management LLC

South Pasadena, CASEC-registered investment adviserCRD 221528

Filed as GREENLAKE ASSET MANAGEMENT LLC

Greenlake Asset Management LLC is an SEC-registered investment advisory firm in South Pasadena, CA, registered since 2018, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

8 years
registered since 2018
$1,077,290,112
assets under management
2 arrangements
Percentage of assets, Performance-based
None
disclosure items (Item 11)

Quick answers

From the filing

How is Greenlake Asset Management LLC compensated?

On its Form ADV (Item 5.E, October 2026), Greenlake Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

Where is Greenlake Asset Management LLC located?

Greenlake Asset Management LLC's principal office is in South Pasadena, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Greenlake Asset Management LLC registered with the SEC or a state?

Greenlake Asset Management LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 221528.

How much does Greenlake Asset Management LLC manage?

Greenlake Asset Management LLC reports $1,077,290,112 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

How have Greenlake Asset Management LLC's assets and staff changed since 2021?

In the Form ADV data for Greenlake Asset Management LLC: Regulatory assets under management: $362,409,708 in the October 2021 data and $1,077,290,112 in the October 2026 data, up 197%. Total employees: 12 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Greenlake Asset Management LLC serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (3).

Does Greenlake Asset Management LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/221528

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,077,290,112

$1,077,290,112 as of October 2026, filing dated March 31, 2026.

Discretionary: $1,077,290,112.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Pooled investment vehicles (other than investment companies and business development companies)
Clients 3 Assets $1,077,290,112 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for pooled investment vehicles (other than investment companies)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 20. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
New York, NY
States registered or notice-filed
2 states or jurisdictions
CANY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$362M 2021 $462M 2022 $679M 2023 $843M 2024 $980M 2025 $1.08B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,077,290,11220March 31, 2026
October 2025$980,426,39219March 28, 2025
October 2024$843,353,21118March 28, 2024
October 2023$679,423,12616March 29, 2023
October 2022$461,999,87616September 27, 2022
October 2021$362,409,70812March 31, 2021

Regulatory assets under management: $362,409,708 in the October 2021 data and $1,077,290,112 in the October 2026 data, up 197%.

Total employees: 12 in October 2021 and 20 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
greenlakefund.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Greenlake Asset Management LLC (CRD 221528): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/greenlake-asset-management-llc-south-pasadena-ca-221528