AdvisorCensus / Financial advisors / GFI Investment Counsel
GFI Investment Counsel
Filed as GFI INVESTMENT COUNSEL · Legal name GFI Investment Counsel Ltd.
GFI Investment Counsel is an SEC-registered investment advisory firm in Toronto, Ontario, Canada, registered since 2024, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 1, 2026.
Quick answers
From the filingHow is GFI Investment Counsel compensated?
On its Form ADV (Item 5.E, October 2026), GFI Investment Counsel reports these compensation arrangements: a percentage of assets under its management; performance-based fees.
How much does GFI Investment Counsel charge?
Its Form ADV Part 2A brochure dated March 11, 2026 states: Up to $2,000,000: 1.35% a year; $2,000,000 to $5,000,000: 1% a year; $5,000,000 to $20,000,000: 0.75% a year; Above $20,000,000: 0.6% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is GFI Investment Counsel located?
GFI Investment Counsel's principal office is in Toronto, Ontario, Canada, according to its Form ADV.
Is GFI Investment Counsel registered with the SEC or a state?
GFI Investment Counsel is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 332720.
How much does GFI Investment Counsel manage?
GFI Investment Counsel reports $1,754,256,168 in regulatory assets under management in its Form ADV filing dated September 1, 2026 (88% discretionary).
How have GFI Investment Counsel's assets and staff changed since 2025?
In the Form ADV data for GFI Investment Counsel: Regulatory assets under management: $1,621,126,057 in the October 2025 data and $1,754,256,168 in the October 2026 data, up 8%. Total employees: 18 in October 2025 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does GFI Investment Counsel serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (537); corporations or other businesses not listed above (293); high net worth individuals (222).
Which custodians does GFI Investment Counsel use?
GFI Investment Counsel's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Bank Independent Network as a custodian holding 10% or more of its separately managed account assets.
Does GFI Investment Counsel report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/332720
What changed in GFI Investment Counsel's recent Form ADV filings?
In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $2,000,000 | 1.35% |
| $2,000,000 to $5,000,000 | 1% |
| $5,000,000 to $20,000,000 | 0.75% |
| Above $20,000,000 | 0.6% |
The brochure's wording
The following fee schedule is generally used to calculate the amount of the investment management fee: Size of Account Management Fee* First $2,000,000 1.35% Next $2,000,000 to $5,000,000 1.00% Next $5,000,000 to $20,000,000 0.75% Over $20,000,000 0.60%
As stated in the firm's Form ADV Part 2A brochure dated March 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,754,256,168 as of October 2026, filing dated September 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Legal name
- GFI Investment Counsel Ltd.
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2024 (1 year)
- Employees
- Total: 20. Performing investment advisory functions: 7.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
- Not reported.
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,754,256,168 | 20 | September 1, 2026 |
| October 2025 | $1,621,126,057 | 18 | March 5, 2025 |
Regulatory assets under management: $1,621,126,057 in the October 2025 data and $1,754,256,168 in the October 2026 data, up 8%.
Total employees: 18 in October 2025 and 20 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. GFI Investment Counsel (CRD 332720): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/gfi-investment-counsel-toronto-ontario-332720