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Gerber Kawasaki Wealth & Investment Management

Santa Monica, CASEC-registered investment adviserCRD 153649

Filed as GERBER KAWASAKI WEALTH & INVESTMENT MANAGEMENT · Legal name Gerber Kawasaki, Inc.

Gerber Kawasaki Wealth & Investment Management is an SEC-registered investment advisory firm in Santa Monica, CA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 7, 2026.

12 years
registered since 2014
$4,109,614,006
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Gerber Kawasaki Wealth & Investment Management compensated?

On its Form ADV (Item 5.E, October 2026), Gerber Kawasaki Wealth & Investment Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

How much does Gerber Kawasaki Wealth & Investment Management charge?

Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $500 to $1,000 an hour (your plan). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Gerber Kawasaki Wealth & Investment Management located?

Gerber Kawasaki Wealth & Investment Management's principal office is in Santa Monica, CA, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Gerber Kawasaki Wealth & Investment Management registered with the SEC or a state?

Gerber Kawasaki Wealth & Investment Management is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 153649.

How much does Gerber Kawasaki Wealth & Investment Management manage?

Gerber Kawasaki Wealth & Investment Management reports $4,109,614,006 in regulatory assets under management in its Form ADV filing dated July 7, 2026 (96% discretionary).

How have Gerber Kawasaki Wealth & Investment Management's assets and staff changed since 2021?

In the Form ADV data for Gerber Kawasaki Wealth & Investment Management: Regulatory assets under management: $1,806,566,920 in the October 2021 data and $4,109,614,006 in the October 2026 data, up 127%. Total employees: 34 in October 2021 and 59 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Gerber Kawasaki Wealth & Investment Management serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (8,719); high net worth individuals (706); corporations or other businesses not listed above (104).

Which custodians does Gerber Kawasaki Wealth & Investment Management use?

Gerber Kawasaki Wealth & Investment Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

Does Gerber Kawasaki Wealth & Investment Management report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/153649

What changed in Gerber Kawasaki Wealth & Investment Management's recent Form ADV filings?

In the August 2026 filing data: Added an office in Bellevue, WA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Hourly rate: $500 to $1,000 an hour (your plan)

The brochure's wording
The hourly rate ranges from $500 to $1,000 per hour depending on the advisor’s experience. Our fees usually range from $250 to $10,000, but are negotiable based on the complexity of your situation, your goals, and the scope of the plan we develop together.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$4,109,614,006

$4,109,614,006 as of October 2026, filing dated July 7, 2026.

Discretionary: $3,943,370,418.Non-discretionary: $166,243,588.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 8,719 Assets $2,185,991,497 (53%)
High net worth individuals
Clients 706 Assets $1,821,424,933 (44%)
Banking or thrift institutions
Clients 0 Assets Not reported
Investment companies
Clients 1 Assets $4,174,748 (0%)
Business development companies
Clients 0 Assets Not reported
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets Not reported
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 37 Assets $17,844,529 (0%)
Charitable organizations
Clients 51 Assets $12,046,406 (0%)
State or municipal government entities (including government pension plans)
Clients 6 Assets $4,451,750 (0%)
Other investment advisers
Clients 0 Assets Not reported
Insurance companies
Clients 0 Assets Not reported
Sovereign wealth funds and foreign official institutions
Clients 0 Assets Not reported
Corporations or other businesses not listed above
Clients 104 Assets $63,680,143 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for investment companies (and business development companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Gerber Kawasaki, Inc.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2014 (12 years)
Employees
Total: 59. Performing investment advisory functions: 36.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the August 2026 filing
Bellevue, WA
States registered or notice-filed
50 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.81B 2021 $2.03B 2022 $2.19B 2023 $2.59B 2024 $3.19B 2025 $4.11B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$4,109,614,00659July 7, 2026
October 2025$3,191,645,34154May 12, 2025
October 2024$2,593,632,96248March 29, 2024
October 2023$2,194,533,58346August 8, 2023
October 2022$2,028,386,00045April 14, 2022
October 2021$1,806,566,92034August 31, 2021

Regulatory assets under management: $1,806,566,920 in the October 2021 data and $4,109,614,006 in the October 2026 data, up 127%.

Total employees: 34 in October 2021 and 59 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. August 2026
    • Added an office in Bellevue, WA.
  2. April 2026
    • Employees performing advisory functions went from 33 to 36.
    • Regulatory assets under management went from $3,191,645,341 to $4,109,614,006 (+29%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
gerberkawasaki.comgerberkawasakifinancialadvisors.comgetinvested.megkviewpoint.comopen.spotify.com/show/1sweBYtDuEn4Ms98VBfVrFopen.spotify.com/show/6GyluwQ9xIVBjd3Qi7lUxXpodcasts.apple.com/us/podcast/chasing-finance/id1777083823podcasts.apple.com/us/podcast/future-money/id1600544420

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Gerber Kawasaki Wealth & Investment Management (CRD 153649): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/gerber-kawasaki-wealth-and-investment-management-santa-monica-ca-153649