AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Generation Pmca Corp.

Generation Pmca Corp.

Toronto, Ontario, CanadaSEC-registered investment adviserCRD 117842

Filed as GENERATION PMCA CORP.

Generation Pmca Corp. is an SEC-registered investment advisory firm in Toronto, Ontario, Canada, registered since 2002, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated February 24, 2026.

24 years
registered since 2002
$42,634,136
assets under management
2 arrangements
Percentage of assets, Performance-based
2
disclosure items (Item 11)

Quick answers

From the filing

How is Generation Pmca Corp. compensated?

On its Form ADV (Item 5.E, October 2026), Generation Pmca Corp. reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

Where is Generation Pmca Corp. located?

Generation Pmca Corp.'s principal office is in Toronto, Ontario, Canada, according to its Form ADV.

Is Generation Pmca Corp. registered with the SEC or a state?

Generation Pmca Corp. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 117842.

How much does Generation Pmca Corp. manage?

Generation Pmca Corp. reports $42,634,136 in regulatory assets under management in its Form ADV filing dated February 24, 2026 (100% discretionary).

How have Generation Pmca Corp.'s assets and staff changed since 2021?

In the Form ADV data for Generation Pmca Corp.: Regulatory assets under management: $68,533,832 in the October 2021 data and $42,634,136 in the October 2026 data, down 38%. Total employees: 21 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Generation Pmca Corp. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (255); high net worth individuals (47); corporations or other businesses not listed above (15).

Which custodians does Generation Pmca Corp. use?

Generation Pmca Corp.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Clearing Canada ULC as a custodian holding 10% or more of its separately managed account assets.

Does Generation Pmca Corp. report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/117842

Does Generation Pmca Corp. state an account minimum?

Its Form ADV Part 2A brochure dated February 24, 2026 says: "The minimum assets required to open a managed account with us is $500,000. The assets of related household, family and business accounts may be combined to meet the minimum. The minimum amount may be waived at our discretion."

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $500,000 (the brochure says it may be waived or negotiated)

The brochure's wording
The minimum assets required to open a managed account with us is $500,000. The assets of related household, family and business accounts may be combined to meet the minimum. The minimum amount may be waived at our discretion.

As stated in the firm's Form ADV Part 2A brochure dated February 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$42,634,136

$42,634,136 as of October 2026, filing dated February 24, 2026.

Discretionary: $42,573,351.Non-discretionary: $60,785.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 255 Assets $25,665,951 (60%)
High net worth individuals
Clients 47 Assets $10,805,997 (25%)
Banking or thrift institutions
Clients Fewer than 5 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 2 Assets $3,156,620 (7%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $0 (0%)
Charitable organizations
Clients Fewer than 5 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients Fewer than 5 Assets $0 (0%)
Other investment advisers
Clients Fewer than 5 Assets $0 (0%)
Insurance companies
Clients Fewer than 5 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients Fewer than 5 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 15 Assets $3,005,568 (7%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Other

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2002 (24 years)
Employees
Total: 20. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
2 states or jurisdictions
CATX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$68.5M 2021 $61.7M 2022 $49M 2023 $49.3M 2024 $40.8M 2025 $42.6M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$42,634,13620February 24, 2026
October 2025$40,841,40518February 12, 2025
October 2024$49,294,75220February 9, 2024
October 2023$48,980,40519February 13, 2023
October 2022$61,665,27120February 11, 2022
October 2021$68,533,83221February 24, 2021

Regulatory assets under management: $68,533,832 in the October 2021 data and $42,634,136 in the October 2026 data, down 38%.

Total employees: 21 in October 2021 and 20 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
generationpmca.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Generation Pmca Corp. (CRD 117842): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/generation-pmca-corp-toronto-ontario-117842