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Generation Capital Management LLC

Pittsford, NYSEC-registered investment adviserCRD 128523

Filed as GENERATION CAPITAL MANAGEMENT LLC

Generation Capital Management LLC is an SEC-registered investment advisory firm in Pittsford, NY, registered since 2009, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 7, 2026.

17 years
registered since 2009
$1,153,914,988
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Generation Capital Management LLC compensated?

On its Form ADV (Item 5.E, October 2026), Generation Capital Management LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Generation Capital Management LLC located?

Generation Capital Management LLC's principal office is in Pittsford, NY, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Generation Capital Management LLC registered with the SEC or a state?

Generation Capital Management LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 128523.

How much does Generation Capital Management LLC manage?

Generation Capital Management LLC reports $1,153,914,988 in regulatory assets under management in its Form ADV filing dated August 7, 2026 (18% discretionary).

How have Generation Capital Management LLC's assets and staff changed since 2021?

In the Form ADV data for Generation Capital Management LLC: Regulatory assets under management: $753,809,693 in the October 2021 data and $1,153,914,988 in the October 2026 data, up 53%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Generation Capital Management LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (205); high net worth individuals (70); state or municipal government entities (including government pension plans) (5).

Which custodians does Generation Capital Management LLC use?

Generation Capital Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Matrix Trust Company and U.S. Bank National Association as custodians holding 10% or more of its separately managed account assets.

Does Generation Capital Management LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/128523

Does Generation Capital Management LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 11, 2026 says: "GCM requires a minimum account size of $100,000; however, this requirement can be waived at GCM’s discretion based upon certain criteria"

What changed in Generation Capital Management LLC's recent Form ADV filings?

In the September 2026 filing data: Added an office in Boston, MA. Registered or notice-filed in MA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $100,000 (the brochure says it may be waived or negotiated)

The brochure's wording
GCM requires a minimum account size of $100,000; however, this requirement can be waived at GCM’s discretion based upon certain criteria

As stated in the firm's Form ADV Part 2A brochure dated March 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,153,914,988

$1,153,914,988 as of October 2026, filing dated August 7, 2026.

Discretionary: $202,514,049.Non-discretionary: $951,400,939.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 205 Assets $32,189,909 (3%)
High net worth individuals
Clients 70 Assets $139,866,434 (12%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $5,124,594 (0%)
Charitable organizations
Clients Fewer than 5 Assets $22,367,561 (2%)
State or municipal government entities (including government pension plans)
Clients 5 Assets $954,366,490 (83%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2009 (17 years)
Employees
Total: 4. Performing investment advisory functions: 1.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the September 2026 filing
Boston, MA
States registered or notice-filed
5 states or jurisdictions
FLMANHNYOH

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$754M 2021 $852M 2022 $840M 2023 $917M 2024 $1.03B 2025 $1.15B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,153,914,9884August 7, 2026
October 2025$1,029,554,3766March 12, 2025
October 2024$916,589,8836July 12, 2024
October 2023$840,494,0775March 23, 2023
October 2022$852,412,8946June 24, 2022
October 2021$753,809,6934March 29, 2021

Regulatory assets under management: $753,809,693 in the October 2021 data and $1,153,914,988 in the October 2026 data, up 53%.

Total employees: 4 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. September 2026
    • Added an office in Boston, MA.
    • Registered or notice-filed in MA.
  2. April 2026
    • Employees performing advisory functions went from 3 to 1.
    • Regulatory assets under management went from $1,029,554,376 to $1,153,914,988 (+12%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
gencapmgmt.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Generation Capital Management LLC (CRD 128523): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/generation-capital-management-llc-pittsford-ny-128523