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Friend Financial Group Inc

Thornton, COState-registered investment adviserCRD 333887

Filed as FRIEND FINANCIAL GROUP INC

Friend Financial Group Inc is a state-registered investment advisory firm in Thornton, CO, registered since 2025, reporting under $25 million in regulatory assets under management in its Form ADV filing dated January 21, 2026.

1 year
registered since 2025
$1,430,000
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Friend Financial Group Inc compensated?

On its Form ADV (Item 5.E, October 2026), Friend Financial Group Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Friend Financial Group Inc located?

Friend Financial Group Inc's principal office is in Thornton, CO, according to its Form ADV.

Is Friend Financial Group Inc registered with the SEC or a state?

Friend Financial Group Inc is a state-registered investment advisory firm, registered since 2025. Status as filed: APPROVED. CRD 333887.

How much does Friend Financial Group Inc manage?

Friend Financial Group Inc reports $1,430,000 in regulatory assets under management in its Form ADV filing dated January 21, 2026 (100% discretionary).

What types of clients does Friend Financial Group Inc serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3).

Does Friend Financial Group Inc report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/333887

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Regulatory assets under management

Item 5.F
$1,430,000

$1,430,000 as of October 2026, filing dated January 21, 2026.

Discretionary: $1,430,000.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 3 Assets $1,430,000 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
State-registered investment adviser. Status as filed: APPROVED.
Registered since
2025 (1 year)
Employees
Total: 1. Performing investment advisory functions: 1.
Wrap fee program participation
No.
States registered or notice-filed
1 state or jurisdiction
CO

State-registered investment advisers are examined by their state securities regulator. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Friend Financial Group Inc (CRD 333887): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/friend-financial-group-inc-thornton-co-333887