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AdvisorCensus / Financial advisors / Nebraska / Omaha / First National Advisers, LLC

First National Advisers, LLC

Omaha, NESEC-registered investment adviserCRD 277146

Filed as FIRST NATIONAL ADVISERS, LLC

First National Advisers, LLC is an SEC-registered investment advisory firm in Omaha, NE, registered since 2015, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated June 16, 2026.

11 years
registered since 2015
$7,369,671,462
assets under management
1 arrangement
Percentage of assets
3
disclosure items (Item 11)

Quick answers

From the filing

How is First National Advisers, LLC compensated?

On its Form ADV (Item 5.E, October 2026), First National Advisers, LLC reports these compensation arrangements: a percentage of assets under its management.

Where is First National Advisers, LLC located?

First National Advisers, LLC's principal office is in Omaha, NE, according to its Form ADV; the July 2026 filing also lists 4 other offices (Schedule D, Section 1.F).

Is First National Advisers, LLC registered with the SEC or a state?

First National Advisers, LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 277146.

How much does First National Advisers, LLC manage?

First National Advisers, LLC reports $7,369,671,462 in regulatory assets under management in its Form ADV filing dated June 16, 2026 (100% discretionary).

How have First National Advisers, LLC's assets and staff changed since 2021?

In the Form ADV data for First National Advisers, LLC: Regulatory assets under management: $189,294,719 in the October 2021 data and $7,369,671,462 in the October 2026 data, up 3793%. Total employees: 15 in October 2021 and 35 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does First National Advisers, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (797); high net worth individuals (315); corporations or other businesses not listed above (28).

Which custodians does First National Advisers, LLC use?

First National Advisers, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists First National Bank of Omaha (affiliated with the firm), FNN Trust Company, LLC (affiliated with the firm) and Raymond James & Associates, Inc. as custodians holding 10% or more of its separately managed account assets.

Does First National Advisers, LLC report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.D(1) (another regulator's finding of a false statement or omission, or of dishonest, unfair, or unethical conduct), 11.D(2) (another regulator's finding of a violation), and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/277146

What changed in First National Advisers, LLC's recent Form ADV filings?

In the July 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 19, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$7,369,671,462

$7,369,671,462 as of October 2026, filing dated June 16, 2026.

Discretionary: $7,369,671,462.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 797 Assets $242,539,149 (3%)
High net worth individuals
Clients 315 Assets $1,434,584,092 (19%)
Banking or thrift institutions
Clients Fewer than 5 Assets $5,138,406,416 (70%)
Investment companies
Clients 1 Assets $527,127,191 (7%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 4 Assets $3,364,796 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 28 Assets $23,649,818 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for investment companies (and business development companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Also doing business as
PRIVATE WEALTH RESERVE
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2015 (11 years)
Employees
Total: 35. Performing investment advisory functions: 20.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))
First National Bank of Omaha · affiliatedFNN Trust Company, LLC · affiliatedRaymond James & Associates, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
4 other offices, as of the July 2026 filing
Boulder, COFort Collins, COGreeley, COLincoln, NE
States registered or notice-filed
27 states or jurisdictions
ARAZCACOFLGAHIIAILKSLAMDMIMNMOMTNENJNMOHORPRSDTXVTWAWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$189M 2021 $1.07B 2022 $2.42B 2023 $6.24B 2024 $6.57B 2025 $7.37B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$7,369,671,46235June 16, 2026
October 2025$6,571,419,55537April 9, 2025
October 2024$6,237,040,94837March 28, 2024
October 2023$2,420,210,91237September 13, 2023
October 2022$1,069,846,85225September 19, 2022
October 2021$189,294,71915August 26, 2021

Regulatory assets under management: $189,294,719 in the October 2021 data and $7,369,671,462 in the October 2026 data, up 3793%.

Total employees: 15 in October 2021 and 35 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. July 2026
    • Updated its list of owners and control persons (Schedule A).
  2. April 2026
    • Employees performing advisory functions went from 28 to 20.
    • Regulatory assets under management went from $6,571,419,555 to $7,369,671,462 (+12%).
    • Added an office in Boulder, CO.
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
fnbo.com/wealth/private-wealth-reserve

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. First National Advisers, LLC (CRD 277146): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/first-national-advisers-llc-omaha-ne-277146