AdvisorCensus / Financial advisors / Nebraska / Omaha / First National Advisers, LLC
First National Advisers, LLC is an SEC-registered investment advisory firm in Omaha, NE, registered since 2015, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated June 16, 2026.
Quick answers
From the filingHow is First National Advisers, LLC compensated?
On its Form ADV (Item 5.E, October 2026), First National Advisers, LLC reports these compensation arrangements: a percentage of assets under its management.
Where is First National Advisers, LLC located?
First National Advisers, LLC's principal office is in Omaha, NE, according to its Form ADV; the July 2026 filing also lists 4 other offices (Schedule D, Section 1.F).
Is First National Advisers, LLC registered with the SEC or a state?
First National Advisers, LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 277146.
How much does First National Advisers, LLC manage?
First National Advisers, LLC reports $7,369,671,462 in regulatory assets under management in its Form ADV filing dated June 16, 2026 (100% discretionary).
How have First National Advisers, LLC's assets and staff changed since 2021?
In the Form ADV data for First National Advisers, LLC: Regulatory assets under management: $189,294,719 in the October 2021 data and $7,369,671,462 in the October 2026 data, up 3793%. Total employees: 15 in October 2021 and 35 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does First National Advisers, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (797); high net worth individuals (315); corporations or other businesses not listed above (28).
Which custodians does First National Advisers, LLC use?
First National Advisers, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists First National Bank of Omaha (affiliated with the firm), FNN Trust Company, LLC (affiliated with the firm) and Raymond James & Associates, Inc. as custodians holding 10% or more of its separately managed account assets.
Does First National Advisers, LLC report any disciplinary disclosures?
Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.D(1) (another regulator's finding of a false statement or omission, or of dishonest, unfair, or unethical conduct), 11.D(2) (another regulator's finding of a violation), and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/277146
What changed in First National Advisers, LLC's recent Form ADV filings?
In the July 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated March 19, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$7,369,671,462 as of October 2026, filing dated June 16, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Also doing business as
- PRIVATE WEALTH RESERVE
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 35. Performing investment advisory functions: 20.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
4 other offices, as of the July 2026 filing
- States registered or notice-filed
-
27 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 113 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
- 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $7,369,671,462 | 35 | June 16, 2026 |
| October 2025 | $6,571,419,555 | 37 | April 9, 2025 |
| October 2024 | $6,237,040,948 | 37 | March 28, 2024 |
| October 2023 | $2,420,210,912 | 37 | September 13, 2023 |
| October 2022 | $1,069,846,852 | 25 | September 19, 2022 |
| October 2021 | $189,294,719 | 15 | August 26, 2021 |
Regulatory assets under management: $189,294,719 in the October 2021 data and $7,369,671,462 in the October 2026 data, up 3793%.
Total employees: 15 in October 2021 and 35 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- July 2026
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Employees performing advisory functions went from 28 to 20.
- Regulatory assets under management went from $6,571,419,555 to $7,369,671,462 (+12%).
- Added an office in Boulder, CO.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. First National Advisers, LLC (CRD 277146): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/first-national-advisers-llc-omaha-ne-277146