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AdvisorCensus / Financial advisors / New York / New York / First Financial Services

First Financial Services

Hauppage, NYState-registered investment adviserCRD 125551

Filed as FIRST FINANCIAL SERVICES · Legal name William A. Russell, Inc.

First Financial Services is a state-registered investment advisory firm in Hauppage, NY, registered since 1999, with no regulatory assets under management reported in its Form ADV filing dated March 4, 2026.

27 years
registered since 1999
Not reported
assets under management
4 arrangements
Hourly, Fixed fees and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is First Financial Services compensated?

On its Form ADV (Item 5.E, October 2026), First Financial Services reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees); commissions; other.

Where is First Financial Services located?

First Financial Services' principal office is in Hauppage, NY, according to its Form ADV.

Is First Financial Services registered with the SEC or a state?

First Financial Services is a state-registered investment advisory firm, registered since 1999. Status as filed: APPROVED. CRD 125551.

Does First Financial Services report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/125551

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Commissions
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Regulatory assets under management

Item 5.F

Not reported.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D

Not reported.

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Legal name
William A. Russell, Inc.
Registration
State-registered investment adviser. Status as filed: APPROVED.
Registered since
1999 (27 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
States registered or notice-filed
1 state or jurisdiction
NY

State-registered investment advisers are examined by their state securities regulator. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. First Financial Services (CRD 125551): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/first-financial-services-hauppage-ny-125551