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AdvisorCensus / Financial advisors / California / San Diego / Financial Sense Advisors, Inc.

Financial Sense Advisors, Inc.

San Diego, CASEC-registered investment adviserCRD 111090

Filed as FINANCIAL SENSE ADVISORS, INC.

Financial Sense Advisors, Inc. is an SEC-registered investment advisory firm in San Diego, CA, registered since 1985, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 31, 2026.

40 years
registered since 1985
$835,564,894
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Financial Sense Advisors, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Financial Sense Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Financial Sense Advisors, Inc. located?

Financial Sense Advisors, Inc.'s principal office is in San Diego, CA, according to its Form ADV.

Is Financial Sense Advisors, Inc. registered with the SEC or a state?

Financial Sense Advisors, Inc. is an SEC-registered investment advisory firm, registered since 1985. Status as filed: Approved. CRD 111090.

How much does Financial Sense Advisors, Inc. manage?

Financial Sense Advisors, Inc. reports $835,564,894 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (100% discretionary).

How have Financial Sense Advisors, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Financial Sense Advisors, Inc.: Regulatory assets under management: $561,847,898 in the October 2021 data and $835,564,894 in the October 2026 data, up 49%. Total employees: 17 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Financial Sense Advisors, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (399); high net worth individuals (189); corporations or other businesses not listed above (6).

Which custodians does Financial Sense Advisors, Inc. use?

Financial Sense Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does Financial Sense Advisors, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111090

What changed in Financial Sense Advisors, Inc.'s recent Form ADV filings?

In the July 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated August 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$835,564,894

$835,564,894 as of October 2026, filing dated August 31, 2026.

Discretionary: $835,564,894.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 399 Assets $206,036,373 (25%)
High net worth individuals
Clients 189 Assets $606,682,222 (73%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 3 Assets $3,053,489 (0%)
Corporations or other businesses not listed above
Clients 6 Assets $19,792,810 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
FINANCIAL SENSE WEALTH MANAGEMENT
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1985 (40 years)
Employees
Total: 11. Performing investment advisory functions: 8.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
37 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$562M 2021 $601M 2022 $585M 2023 $568M 2024 $681M 2025 $836M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$835,564,89411August 31, 2026
October 2025$681,412,92513April 30, 2025
October 2024$568,400,48712September 11, 2024
October 2023$584,563,11115August 22, 2023
October 2022$601,016,69215March 23, 2022
October 2021$561,847,89817March 29, 2021

Regulatory assets under management: $561,847,898 in the October 2021 data and $835,564,894 in the October 2026 data, up 49%.

Total employees: 17 in October 2021 and 11 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. July 2026
    • Updated its list of owners and control persons (Schedule A).
  2. April 2026
    • Employees performing advisory functions went from 9 to 8.
    • Regulatory assets under management went from $681,412,925 to $835,564,894 (+23%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
financialsense.comfinancialsensewealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Financial Sense Advisors, Inc. (CRD 111090): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/financial-sense-advisors-inc-san-diego-ca-111090