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AdvisorCensus / Financial advisors / California / San Francisco / FFL

FFL

San Francisco, CASEC-registered investment adviserCRD 156980

Legal name FFL Partners, LLC

FFL is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2012, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 29, 2026.

14 years
registered since 2012
$4,106,270,493
assets under management
2 arrangements
Percentage of assets, Performance-based
3
disclosure items (Item 11)

Quick answers

From the filing

How is FFL compensated?

On its Form ADV (Item 5.E, October 2026), FFL reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is FFL located?

FFL's principal office is in San Francisco, CA, according to its Form ADV.

Is FFL registered with the SEC or a state?

FFL is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 156980.

How much does FFL manage?

FFL reports $4,106,270,493 in regulatory assets under management in its Form ADV filing dated March 29, 2026 (100% discretionary).

How have FFL's assets and staff changed since 2021?

In the Form ADV data for FFL: Regulatory assets under management: $3,574,723,494 in the October 2021 data and $4,106,270,493 in the October 2026 data, up 15%. Total employees: 35 in October 2021 and 43 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does FFL serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (30).

Does FFL report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/156980

What changed in FFL's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 31 to 34. Regulatory assets under management went from $3,608,923,666 to $4,106,270,493 (+14%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 29, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$4,106,270,493

$4,106,270,493 as of October 2026, filing dated March 29, 2026.

Discretionary: $4,106,270,493.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Pooled investment vehicles (other than investment companies and business development companies)
Clients 30 Assets $4,106,270,493 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for pooled investment vehicles (other than investment companies)

Registration and firm details

Items 1, 2, 5
Legal name
FFL Partners, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2012 (14 years)
Employees
Total: 43. Performing investment advisory functions: 34.
Wrap fee program participation
No.
States registered or notice-filed
1 state or jurisdiction
CA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$3.57B 2021 $5.84B 2022 $3.34B 2023 $2.96B 2024 $3.61B 2025 $4.11B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$4,106,270,49343March 29, 2026
October 2025$3,608,923,66640March 31, 2025
October 2024$2,958,187,43939March 28, 2024
October 2023$3,342,969,05536March 30, 2023
October 2022$5,841,676,71737March 29, 2022
October 2021$3,574,723,49435September 8, 2021

Regulatory assets under management: $3,574,723,494 in the October 2021 data and $4,106,270,493 in the October 2026 data, up 15%.

Total employees: 35 in October 2021 and 43 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 31 to 34.
    • Regulatory assets under management went from $3,608,923,666 to $4,106,270,493 (+14%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
fflpartners.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. FFL (CRD 156980): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/ffl-san-francisco-ca-156980